Outerknown, the Kelly Slater-backed sustainable menswear line, debuted today and men’s fashion mag GQ is all over it, featuring Slater in a golden-hued eight-shot spread. Slater’s no stranger to the modeling game, and he…uh…sorry, those eyes are mesmerizing. Be careful, don’t look directly into them.
Anyway, Outerknown is now loosed upon the world of high-ish end fashion. GQ loves it, and GQ is, well, GQ, so that’s gotta be a big fat vote of confidence for Slater’s new project. The cheapest item in the online store? A $78 pima cotton pocket-tee. The most expensive? A $645 Italian wool mid-length coat. Not price points most surfers are used to, but hey, if $95 baby-alpaca beanies are your thing, you’re in luck. Enjoy your journey to the Outerknown.