Whether it’s an original Steve Lis fish or an ungodly beater, Craigslist has become the definitive destination for buying and selling surfboards. That being said, it’s not always easy selling a board online and there are a few key pillars that can make the difference between a quick sale and having your post lost on the Internet forever. So before you hit “publish” on your next Craigslist post, take a look at our list of Craiglist selling pointers.
Take a Photo: The difference between boards that sell and board that don’t sell on Craigslist often comes down to something as simple as shooting a decent photo. But surprisingly, a hefty percentage of you are posting boards for sale without an image to compliment. Unsurprisingly, these boards will sell about as quickly as Taj will win a title. Keep in mind that when you’re shooting a photo of your board, it doesn’t have to be studio quality, but at the minimum the background should be cleared of clutter. No one wants to see what the inside of your nasty dorm room looks like. So take the board outside in the sun, find a color that contrasts with the color of your board (grass seems to work well), and take a few different shots from different angles. You’re allowed up to four pictures for each post, so get as many different viewpoints as possible.
Keep It Clean: Were you really just gonna pull that sled from your garage, covered in two years of wax and dust, and expect to sell it? We didn’t think so. Before you post your board, take an hour and make it shine. Start by cleaning off the wax and, if the board needs it, do a quick, well-sanded patch job. You don’t want to give the buyer any reason to try and talk you down.
Pick Your Words Carefully: When you label the board you’re selling, ensure that you’ve listed the board’s dimensions in the title. Also, to an extent, the more descriptive you can be the better. You’re not publishing a memoir about the board, but you want to include as much information as you can. Keep in mind that the more you “search optimize” your post with keywords, the more likely the post is to stand out to the right buyer. If you’re selling a fish, include words like swallow tail, retro, the type of conditions that best fit the board and any other adjectives that you can dream up.
Price It Right: If you’re looking to cover rent, you’re going to want to list your sled priced to sell. Think in the two to three hundred range for most shortboards if they’re in decent condition. On the other hand, if you’re holding on to the board Gerry Lopez rode in North Shore and you’re flush with cash, you might want to consider starting at a higher price point and waiting for the right buyer.