Redondo Beach, CA (November 29, 2011) – Body Glove is being honored at the 2011 Digiday Video Awards on December 12, 2011 as a finalist in the Best Branded Entertainment Video category.
Digiday celebrates outstanding achievement in video media, marketing and advertising. 8-Bit, the brainchild of Body Glove professional surfer Cheyne Magnusson, also won “Reader’s Choice” and “Best Video” in the TransworldSURF Imaginarium contest for which it was first created.
“It is really such an honor to have 8-Bit recognized by the Digiday Video Awards group,” said Scott Daley, VP of Marketing for Body Glove International, “with more and more of today’s marketing initiatives pointing toward video content its exciting that our videos have made such an impact.”
Body Glove Entertainment shot 8-Bit over a 10-day period in Cabo San Lucas, Mexico. The film crew and team riders drove the 2,000-mile expedition to Cabo from Redondo Beach, CA with props and fireworks in tow. But the trek was well worth it when 8-Bit hit the editing block. In the end what the team created was a video that really caught the essence of Body Glove, a passion for surfing, creativity and good times.
Thank you to Digiday for the honor and congratulations to our fellow nominees!
To see the 8-Bit video go to http://www.youtube.com/watch?v=_zs_qrRTXwA. For more information on Body Glove products and athletes visit www.bodyglove.com and for daily updates visit the Body Glove Facebook page.
About Body Glove
Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Cheyne Magnusson, Anthony Walsh, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Bob Soven and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.