Hermosa Beach, Calif., July 7, 2009 – In a move that will further immerse the company within the surfing community, ZICO Pure Premium Coconut Water –Nature's Sports Drink®–is pleased to announce that it will be a category sponsor for the Malibu Surfing Association’s 2009 MSA Classic, the premier competition in the Coalition of Surfing Clubs annual contest circuit, which is set for Sept. 12-13 at world-famous First Point, Surfrider Beach.
As a category sponsor for this high-profile surfing event, ZICO will be widely available to contestants and VIPs, and a ZICO signature cocktail will be featured at evening events. The ZICO logo also will be featured in MSA Classic's promotional materials and a ZICO product display will have high visibility in the VIP area.
"We are thrilled to work with the MSA Classic and see this as an incredible opportunity to put ZICO in the hands of hundreds of the world's best club surfers," said Mark Rampolla, ZICO's founder and chief executive officer. "Surfing requires a high level of endurance and we expect ZICO to be enthusiastically received by contestants who will use it as a natural way to replenish and rehydrate throughout the competition."
ZICO is complete with more potassium than a banana and four other essential electrolytes and currently is available in three exotic varieties – natural, mango and passion fruit-orange peel. Even the flavored varieties are all-natural, as they contain flavor essences, meaning they come from the flower itself, not the fruit, giving the beverage a light yet potent flavor with no additional sugar, calories, carbs or acidity. ZICO also comes in an easy-to-carry, eco-friendly TetraPak for on-the-go refreshment that retains the beverage's authentic tropical flavor.
"We see ZICO as a natural fit for this event," said Michael Blum, MSA president. Surfers are always looking for ways to help keep them at the top of their game and with ZICO's nutritional and rehydration properties we see this as a product that will definitely appeal to our contestants."
Founded in 2004 by Mark Rampolla, ZICO is 100% pure coconut water with natural flavor essences. With more potassium than a banana and four essential electrolytes, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to rehydrate and replenish. The unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy ZICO anytime and everywhere. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet grocers in select markets across the country. Find out more at www.zico.com.
About The Malibu Surfing Association
Established in 1961, the Malibu Surfing Association (MSA) is one of California's first surfing clubs. The MSA is an all-volunteer, non-profit organization dedicated to the fellowship of surfing and to the stewardship of Surfrider Beach. The MSA Competition Team was the 2006 winner of the Coalition of Surfing Clubs Competition Trophy. Online at msasurfing.org.