ELECTRIC X CRAIG ANDERSON INTRODUCE TXOKO

ELECTRIC and Craig Anderson announced today the US release of the Txoko

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Uncompromising in attitude, Txoko and Craig Anderson transcend time and trend through a seldom found individuality and heightened sense for quality. Inspired by Craig’s style on water and land, Txoko is a stand alone eyewear design for ELECTRIC. Incorporating finely polished, hand cut acetate and forged metal temple arms, the collaboration combines classic inspiration and modern finishing. The fit is to Craig’s specifications and suits those who are looking for style on and off the beach.

“Since joining the Electric family, it’s been a pleasure wearing sunglasses designed by Kip Arnette and his team at Electric. The Reprise has been a favorite of mine for its shape and solid acetate frame, but I’ve always wanted something more unique to me ­ which is what I tried to create with the Txoko. I can’t explain why something feels natural and comfortable, be it an item of clothing or an accessory but similarly, I can’t explain why the Txoko feels right to me. All I knew was that I wanted clean, wearable lines and a timeless quality ­ elements that I was lucky enough to incorporate via the Electric design team. I’m excited to introduce the Txoko.” – Craig Anderson

For more information and images please visit: electriccalifornia.com

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ABOUT CRAIG ANDERSON

Craig Anderson, the South African born goofy-footer currently residing in Merewether Newcastle, Australia, has casually evolved a truly postmodern approach to riding waves. Making progressive, do-it-all surfing look effortless, Craig’s style is becoming iconic and unmistakable in the crowded line ups across the globe. He moves the proverbial lifestyle needle on land as well with his attention to detail and taste for unparalleled individuality making Craig more than just a wave slider.

ABOUT ELECTRIC

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.