September 24, 2012 (Salt Lake City, Utah and Leucadia, Calif.) – Today, GoldCoast is revealing the story behind the powerful graphics on the Salvo cruiser, created by Dustin Ortiz. The deep dark waters and rolling hills of Jalama beach inspired Ortiz to create the artwork featured on base of the 27” shovel-shaped Salvo. Located about an hour from the city of Santa Barbara, Jalama Beach is a unique place left untouched by civilization.
“The GoldCoast way of life is all about skateboarding and traveling, and the Salvo graphic tells the story of one of my favorite travel destinations – Jalama Beach,” said Dustin Ortiz, GoldCoast co-founder and art director. “The seasonal storms, high winds and powerful surf give the place a mystical feel.”
Underneath the GoldCoast Salvo’s 5ply bamboo deck sits the hardware that gives it a fast and smooth ride. This hardware includes 60mm Cherry Bombs wheels, genuine GoldCoast ABEC 7 bearings and Century 129mm regular pivot trucks that offer turning that is both nimble and familiar to skateboarders of all backgrounds.
GoldCoast’s entire line is now available for sale at skategoldcoast.com and at shops around the world. Connect with the brand on Twitter and Instagram @skategoldcoast and Facebook at facebook.com/goldcoastskate.
GoldCoast plots its course in four directions: skateboarding, culture, travel and film. Skateboard everywhere you can, absorb the things it brings in to your life and take a few photos along the way. In addition to the brand’s product line focused on cruiser skateboards and longboards with custom shapes and components GoldCoast publishes its own subculture magazine, “The Compadre” featuring artwork, photography and interviews with some of the most creative people around the world. For more information, check out skategoldcoast.com.