San Diego, CA (November 23, 2009) – H2O Audio (www.h2oaudio.com), the leader in high performance waterproof/sweatproof headphones and accessories for active people everywhere, today announced a charitable initiative with company ambassadors, Michael Phelps and Natalie Coughlin, scheduled to launch this week. H2O Audio and Phelps will join forces to support The Michael Phelps Foundation (www.michaelphelpsfoundation.org), established to promote healthy, active lifestyles and grow the sport of swimming; and with Coughlin to support MOVE (www.kidsmoveinitiative.org), a non-profit focused on improving kids’ health and wellness through exercise. 10% of total online sales generated by each athlete’s referral will be donated to the respective charities. In addition, H2O Audio is offering a 20% discount to friends and fans on all purchases at H2OAudio.com through December 31, 2009.
“We are thrilled to be working with Michael and Natalie to support and spread awareness for their organizations,” said John Paul Cavanaugh, CEO, H2O Audio. “With the holidays around the corner, it’s a great time to give back and also offer something special to loyal friends and fans. H2O Audio shares the same passion as Michael and Natalie regarding the importance of exercise and healthy living, and we hope our collective contributions help these charities move closer to their goals.”
H2O Audio’s holiday program is being launched as part of Phelps’ and Coughlin’s new fan-focused GummyJungle widgets, an innovative tool that collects each athlete’s social networking activities into one cohesive group, and gives fans continuous access to updates, photos, videos and special offers. The initiative will be promoted via widget banners, Twitter, Facebook, SwimChannel.com, and on dedicated landing pages at H2OAudio.com. Fans choose which charity they would like to support using a special code upon purchase.
“I started this foundation to bring the sport of swimming to more children and am grateful for any contributions that help the organization do its part in keeping kids healthy,” commented Phelps. “With partners like H2O Audio, we can encourage more people to get in the pool and stay active.”
“I am so inspired by MOVE’s mission to use exercise and physical activity to promote overall wellness,” said Coughlin. “I’m really pleased to have H2O Audio’s support in giving back to both my fans and this charity through the holidays.”
For more information, please visit http://h2oaudio.com/phelpsfoundation or www.h2oaudio.com/nataliemove.
About H2O Audio
Established by athletes for athletes, H2O Audio is the leading provider of high-performance waterproof/sweatproof headphones and accessories for active people around the world. The company’s products offer a complete waterproof solution and enable people to enjoy music during any athletic pursuit. Available in top retailers nationwide and over 30 countries, including Australia, U.K. and Japan, H2O Audio is one of the fastest growing companies in the United States according to the 2008 Inc. 500 rankings. For more information, please visit www.h2oaudio.com.
About The Michael Phelps Foundation
The Michael Phelps Foundation (www.michaelphelpsfoundation.org) works to promote healthy, active lives, especially for children, primarily by expanding opportunities in the sport of swimming, both nationally and internationally. Michael Phelps established and founded The Michael Phelps Foundationby committing his well-publicized $1 million bonus he received for winning eight gold medals in Beijing. Michael’s first initiative with the Foundation was an eight-city tour across the United States to visit Boys and Girls Clubs Members and share his experiences in Beijing and his Dream, Plan, Reach message. Dream, Plan, Reach is based on a simple yet powerful set of principles that Michael learned as a child and has applied to his everyday life.
Created to improve the physical and emotional wellness of today’s youth through exercise, MOVE (www.kidsmoveinitiative.org) aims to enhance self esteem and body image, and promote positive relationships with peers. The organization strives to improve academic performance and cognitive ability by decreasing stress and anxiety to allow for a better connection between mind and body. The ultimate goal is to empower kids to feel confident about their bodies and their health.
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