LOS ANGELES, Calif. (July 28, 2009) – Lightning Bolt, the iconic surf-inspired apparel brand recently re-launched in the United States, has quickly become a hot commodity to surf shops and boutiques alike. With the launch of its website and solid support from on-the-pulse retailers, the brand is rapidly catching fire.
“With the recent sluggish economy, it seems that the entire fashion community has been waiting for something different and fresh to show up – they’ve found that this summer in Lightning Bolt,” says Jonathan Paskowitz, president of Lightning Bolt, USA. “The collection was created with quality as a priority and with a straight-up classic, vintage vibe giving consumers a feeling of nostalgic satisfaction while shopping. Although the brand is known primarily as a surf brand, it is such a fashion-forward collection, that many high-end fashion boutiques have been placing just as many orders.”
Consumers will be able to find their favorite Lightning Bolt pieces from coast to coast at a variety of boutiques and surf shops including: Planet Blue, Premier Shops, Val Surf, West Coast Surf Shop, LABL, Alpha, The Sea Barn, Wet Sand, IAN, Pancho’s Surf Shop and Los Angeles Sports Club. For those not able to peruse these shops, Lightning Bolt product can also be easily found on the web at the leading, trend-focused online retailer, www.revolveclothing.com.
Lightning Bolt has also kicked off the summer by launching a sophisticated and engaging website. The site features the current collection; the legend of the Bolt; nostalgia photos of the original Bolt team; and information on its present team, which consists of inspirational young riders who are a part of a new generation that surfs with a mix of old-school ethos and grace and modern skill. Fans and friends are able to catch behind-the-scenes video footage of the voyages of Lightning Bolt’s motley surf crew by tuning into “Bolt TV,” also featured on the website. Finally, browsers are directed to all of the company’s social media forums, including: its twitter account, Facebook page and MySpace page.
Stay tuned to the website www.lightningbolt-usa.com to see where Lightning Bolt will pop up next – whether the team is ripping and grilling out at your local surf spot, or the killer new boardshorts that could show up any day in that kitschy little boutique nearby.
About Lightning Bolt
Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf and skateboarding. Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle.
Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States. Lightning Bolt, “A Pure Source.” For further information, please visit www.lightningbolt-usa.com.