SANTA CRUZ, CA (March 26th, 2012) – O’Neill launches a wetsuit specific micro-site designed as the ultimate information hub for the latest developments in 60 years of wetsuit innovation. The site showcases the newest product, patented technology, and a long list of industry firsts synonymous with the O’Neill name. O’Neill demonstrates a commitment to leading wetsuit innovation by researching the world’s most exclusive materials, developing the most advanced feature benefits, and challenging the world’s top athletes to put the suits to the test around the globe.
Browse the site to learn more about “Area 52”, O’Neill’s exclusive North American R&D facility. Area 52 is staffed by a full time engineering, design and prototyping department that works closely with Team O’Neill at the pinnacle of athletic performance, testing products that push the limits of wetsuit technology: Rider developed, rider proven. “To see my feedback helping shape design direction and to actually test all the suits, through the design process making sure they’re perfect, it doesn’t get any better than that.” said Jordy Smith. The product-focused section of the site covers every detail related to the highest quality, best fitting and most functional wetsuits on the market. Each product page highlights key feature/benefit animations and in-depth series specific videos that illustrate clear differentiation for the industry’s first and most innovative wetsuit manufacturer.
The industry’s best water sports products are not created in boardrooms. These products are the result of the relentless in-water use and refinement. This process is the core of our commitment. This new site is dedicated to O’Neill wetsuits and the details that make O’Neill the best. Check out the new site at www.oneill.com/wetsuits
O’Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s progressive spirit will always drive the company forward. For more information, please visit www.oneill.com.