Paddlers and spectators Celebrate the Ocean at OluKai’s Ho’olaule’a

In its third year, the OluKai Ho'olaule'a features strong tailwind for competitors and rich lineup of cultural activities for everyone in attendance.

Photo: Courtesy of OluKai

Photo: Courtesy of OluKai

Photo: Courtesy of OluKai

Maui, HI (May 14, 2011) –The 3rd annual OluKai Ho’olaule’a stand up paddle race was held today Saturday May 14 2011, at Kanaha Beach Park, Maui, celebrating the ocean lifestyle, island culture, tradition, giving back, and family.

This year's SUP race nearly doubled in size with over 200 paddlers and hundreds of spectators, friends, and family members. The racecourse followed the famous 8-mile Maliko "downwinder" finishing at the Lae 'Ula O Kai Canoe Club at Kanaha Beach Park, Maui. Conditions were ideal with clear skies, 15 to 25 knot trade winds and some very long surf runs creating close competition and records time for both men's and women's.

Kai Bartlett took first place in the men's Elite SUP race with a course record time of 00:49:02, Livio Menela finished 2nd with a time of 00:49:19 and Ekolu Kalama 3rd place with the time of 00:51:39.

Women's Elite SUP top finishers were defending champion Andrea Moller with a women's record time of 00:55:42, Tailia Gangini finished 2nd with a time of 00:59:25 and at 00:59:40 3rd place Devin Blish. The men's and women's elite finalist shared a gender equal prize purse of $7,500 in prize money.

This year OluKai expanded the Ho'olaule'a to include an "Ohana Fun Paddle". A 3 mile non-competitive, non-timed paddle for ocean enthusiast of all ages and all skill levels. The "Ohana Fun Paddle" occurred Saturday from Piai Youth and Cultural Center to the Kanaha Beach Park. OluKai had an amazing turn out with over 100 participants of all ages and all types of watercrafts.

Paddlers, families and other visitors shared the camaraderie, gorgeous weather, Hawaiian games, hula performance, luau and music by Paula Fuga. Guests enjoyed traditional Hawaiian games hosted by Maui Cultural Lands, sailing canoe rides on the HSCA champion vessel Kamakakoa, Lae 'Ula O Kai canoe club's traditional luau with imu (pig roast) and a Hula performance by Hula Halau Alapa’i I Maluuluolele before Paula Fuga took the stage. Families relaxed on the park grass for Fug'a performance that started with a dramatic plumeria drop over the crowd.

Part of the proceeds from the OluKai Ho'olaule'a go to the OluKai 'Ohana Giveback Program. Beneficiaries include the Hawaiian Lifeguard Association/Junior Lifeguard Program, Maui Cultural Lands and Team Kamakakoa, champions of the Hawaiian Sailing Canoe Association.


About OluKai:
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance. The spirit of Aloha inspired the creation of the Ohana Giveback Program as our commitment to our Hawaiian family.

Event Details Contact:
Matthew Murasko
OluKai Hawaiian Islands Ambassador
808.214.4349 mobile

Media Contact:
Kerry Konrady
OluKai Director of Marketing