Carlsbad, CA (June 30th, 2010) – With much excitement, Dragon is proud to welcome Taylor Knox to its ever-growing roster of global surf athletes. After almost two decades of competition, Taylor remains the most longstanding surfer on the World Tour and one of the most highly respected power surfers on the planet. He currently sits at #16 on the World Tour rankings going into the Billabong Pro at JBay, an event he is considered a favorite at.
“I’m so stoked to be on a sunglass brand like Dragon that has the best surf team in the world!” says Taylor. “I’m excited to be part of a team that includes a lot of my friends, and to be able to bring whatever I can to the table in helping to build the brand.”
Taylor joins an all-star surf team that includes current World Champ Mick Fanning, surf icon Rob Machado, World Tour rookies Owen Wright and Brett Simpson, as well as big-wave standouts Shane Dorian and Reef McIntosh.
“Taylor is icing on the cake,” exclaims Sean Taylor, Dragon Surf Marketing Manager. “I don’t know one person today who doesn’t still look up to Taylor. He’s at the top of his game and surfing better than ever. He brings the experience and longevity that many of these young kids can aspire to. I see him being a mentor to our amateur program as we build the next crop of World Tour athletes.”
Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company’s success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.