For Immediate Release
Firewire is excited to announce that the Huntington Beach native and World tour veteran, Timmy Reyes, has officially signed a multi year deal with the company. He joins a growing team of elite professional surfers that includes Taj Burrow and Michel Bourez and brings a new level of exposure for the Firewire brand to the SoCal region.
With a renewed focus on competitive surfing for the upcoming 2012 season, Timmy set out to improve all facets of his surfing from fitness to his equipment. On a recent trip to Mexico, he stepped onto a stock Firewire after breaking all his own boards and was hooked. “I am all about the technology," said Reyes. "It has allowed me to find new confidence in my surfing. Working with the boys at Firewire has been killer and I'm ready for a great 2012.”
"As a high performance surfboard manufacturer, we're constantly collaborating with the world's best surfers." said Mark Price, CEO of Firewire Surfboards. "Timmy is a World Tour talent as well as a highly regarded Southern California surfing persona. We are excited to elevate the brand's status together.”
"I have been watching Timmy surf since he was a teenager and have always been impressed with his commitment to fitness and technique," said Firewire Marketing Director Chuy Reyna. "When the opportunity to partner up came about, it was a nobrainer. Timmy has always had an amazingly positive approach towards the sport of surfing and we are proud to bring him onboard alongside our other marquee riders."
"Firewire believes that exponential improvements in performance can only be achieved through new ideas, materials and construction methods, which in turn will open up new design opportunities.”
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