Luxury fashion accessories magnate Chanel has a new ad campaign built around Gisele Bündchen threading a tropical tube and…actually, just forget it. Words fail. Watch the video above. The part you’re interested in starts at the :20 second mark and runs to about 1:15. That barrelface, it rivals John John in terms of pure, blank-expression calmness. It’s mesmerizing.
This is by no means Chanel’s first foray into the surfboard biz, by the way. Gisele’s racy swallowtail is just the latest addition to the Chanel quiver. Have a look below.