The "Big" Issue: Behind the Scenes

INTRO

The power of surfing’s personality-it may be difficult to describe, but you sure can feel it. Consider the photo session for the cover of SURFER’s inaugural Power Issue, featuring our first-ever 25 Most Powerful People In Surfing lineup. Sure, it was easy to dream up:

“Hey, let’s get a cross-section of the most powerful people in the sport together for a portrait. Kelly and Laird and a couple Roxy girls and some of the heavy industry guys…”

AUDIO: Sam George reads “Intro”


To get Quicktime Player click here

We could have easily procured individual portraits of each. And then we could have, much like a number of personality culture magazines like Rolling Stone, Vanity Fair and Mojo, invoked the miracle of computer image manipulation to group the individual shots together to simulate a group portrait. They’re much easier to produce, look great, and honestly, you can hardly tell.

But then, a pretty picture wasn’t the entire point of the project. From the initial conception, we felt that the only way we could accurately portray what turned out to be the incredibly diverse nature of our power list was to actually get a cross-section of these surfers into a room together, get the camera in focus and then wait for the spike on the Richter scale.

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BEHIND THE SCENES VIDEO STARTS HERE

BROADBAND QUICKTIME –3.4MB
Timelapse: Alpha and Omega BROADBAND QUICKTIME –3.4MB
Preparation the Day Before. BROADBAND QUICKTIME–1.4MB
Preproduction Scenario at Smashbox BROADBAND QUICKTIME–2.7MB
Lime Juice on an Open Cut BROADBAND QUICKTIME–1MB
Booking Roxy BROADBAND QUICKTIME–1.3MB
Donkey Mockups BROADBAND QUICKTIME–1.1MB
Jeff Divine Catches Flak BROADBAND QUICKTIME–1MB
Power Waves BROADBAND QUICKTIME–1.1MB
Lighting Concerns BROADBAND QUICKTIME–2.2MB
Power in Da House–Group Shot BROADBAND QUICKTIME–1.3MB
Autograph Hound BROADBAND QUICKTIME–1MB
Bruce Irons Goes Wall Street BROADBAND QUICKTIME–1.3MB
Places Everyone BROADBAND QUICKTIME–900k
Andy, Laird and Bruce: Kauai Boyz BROADBAND QUICKTIME–1.4MB
Kelly Slater Talks Story BROADBAND QUICKTIME–1.3MB
Roxy’s Randy Hild BROADBAND QUICKTIME–1MB
The Man Behind the Behinds BROADBAND QUICKTIME–1.4MB
Laird Recommends Sparkles