Dana Point, CA–Surfing and Surfer Magazine, part of Primedia’s Action Sports Group, have announced a partnership VANS Triple Crown of Surfing to launch an online fantasy surfing game. The game is powered by Big Grin Entertainment Group.
“Everyone knows that fantasy sports online is a huge and growing market,” said Scott Bass, online editorial director for the ASG. “We’re stoked to partner with VANS to bring this kind of online excitement to the action sports arena.”
The game is simple. Build a team of eight surfers per event. The catch is the $10 million salary cap which limits your choices–you’ll have to pick some darkhorses. Your team will accumulate points for the entire Triple Crown of Surfing. The team with the most points at the end of the VANS Triple Crown of Surfing wins the free trip for two to Fiji provided by STA Travel. Other prizes include VANS backpacks and shoes and other items.
The game launched on Oct. 28 and continues through the Pipe Masters event in mid-December.
ASG: Chris Smith, chris.smith @primedia.com; Scott Bass, firstname.lastname@example.org
VANS: Paul Kersh, email@example.com