BIKE Magazine kicked off the 2nd annual Reader Poll and Video Awards at Interbike in Vegas, Oct. 6-8 with a “DID YOU VOTE” campaign. BIKE had two voting booths equipped with ballots. Over 200 people voted for their favorite male and female mountain bikers as well as photo of the yearand “I Voted” buttons were given out to everyone who participated.
The Awards will be held during Sea Otter on Saturday, April 16. For sponsorship opportunities please contact Derek DeJonge.
Look for the next Freeride video, NEW WORLD DISORDER V – Disorderly Conduct, which BIKE sponsors, in their merchandise program. This DVD is sure to be a best seller.
MONSTER PARK MADNESS:
BIKE magazine partnered with Wildtangent to create a co-branded video game with Honda Element. Honda Monster Park Madness has been up for almost two months now and over 12,000 people have played it. You can play by logging onto bikemag.com and clicking on the Honda Monster Park Madness banner.
BIKE hired Lou Mazzante as Managing Editor. As a graduate of Penn State, he previously worked at Bicycle Retailer and Industry News where he was an Executive Editor. He’s running BIKE’S “Fine Liquor of the Month” feature on the web site and invites anyone who is interested to come on by for some “product testing.”
Canoe & Kayak:
C&K won two prestigious Maggie Awards at the 53rd annual awards ceremony in Los Angeles. Presented annually by the Western Publications Assn, Maggie Awards recognize editorial excellence in magazine publishing for titles located west of the Mississippi River.
Among 1700 entrants, five C&K titles were selected in four categories. C&K won for “Best Regularly Featured Editorial Department” for its popular Take Out column. C&K’s special Canoe Journal won for “Best Table of Contents.”
C&K has been a finalist on many occasions in the past and has earned two previous Maggies for “Best Buyer’s Guide – Consumer” for its December 1995 and 1999 issues.
James Scheer joined C&K in August as Advertising Assistant and replaces Doug Weber. James has sold TV ads for Fox affiliation in Spokane and for a radio station in Seattle
C&K launched C&K’s Destination Guide issue and beat their ad revenue target by 35 percent for last spring issue. Next issue comes out in spring 05.