It seems all of my Office Blog posts this summer have been about parties. Not because I particularly like talking about the post-5 p.m. exploits of the surf industry or because I attend more parties than the other staff members (although, admittedly, I might), but because summer in Southern California is teeming with so many functions—premieres, launch parties, art and music shows, etc., etc., etc.—that it's hard not to somehow find yourself at one.
Last Thursday, Volcom launched their Spring 2011 swim line with a party in downtown LA—yet another great excuse to throw a party. In a penthouse loft with floor-to-ceiling windows and a panoramic view of the city, partygoers were greeted with multiple open bars and a colorful display of bikini fashion, set to the bass-heavy rhythm emanating from the DJ booth. It was a fashion show/cocktail party/dance-off that easily ranks among the top so far this summer.
Though I'm sure Mr. Negative Internet Guy will post a comment from behind the curtain of cyber anonymity about how these parties suck and how the surf industry has lost its soul and are wasting money that could be spent on saving the planet or rescuing baby dolphins or something, I'll share them nonetheless. After all, he may be right. But it sure was fun.