COSTA MESA, CA – Nov 24, 2014 –The world’s most exciting surfer and world’s best boardshort join forces: The Phantom JJF Elite, Hurley’s first athlete signature boardshort, is the latest edition to the award-winning Phantom lineage.
The six-time SIMA award winning “Boardshort of the Year,” gets a new look with the design influence of Hawaiian phenom John John Florence. Featuring a Dynamic Livewire waistband, the Phantom JJF Elite is the most technically advanced performance boardshort on the market to-date. With a design that moves with the body, the Phantom JJF Elite is built for the highest level of surf performance.
“John John’s style had a massive impact on our design,” said Hurley Creative Director, Ryan Hurley. “His style is powerful, natural, dynamic, completely unapologetic; and he does all these things in the most diverse environment. What we’re beginning to do is adapt our product solutions and engineer them to his exact specifications.”
The JJF Elite features a Livewire waistband, offering dynamic response to movement for maximum performance and secure fit, which holds up in powerful conditions. A double layer of 60% stretch Phantom fabric enables movement in the waistband, while an exclusive construction technique was developed to stabilize the multi-directional fabric.
A rigid cable is placed on the base, while a zigzag stitch is tacked on either side of the cable, creating a tunnel in which the cable can flow freely. When the waistband is pulled horizontally, it is completely rigid and stable; when it is pulled in multiple directions, the base fabric is able to stretch and conform.
“The best boardshorts for me are the ones that fit my lifestyle in and out of the water,” said John John Florence. “So stoked with the way Phantom JJF Elite turned out; I can’t wait to surf in them this winter on the North Shore.”
With pragmatic, sustainable technology the JJF Elite takes the best features from its predecessors: ultra lightweight with bonded seams, 60% stretch, DWR water repellency and recycled fabric –12 plastic bottles per pair. A new 21” length silhouette allows for increased mobility without sacrificing protection.
The Phantom JJF Elite is available December 8 on Hurley.com as well as select Hurley retailers nationwide. To learn more, see more, and shop visit hurley.com or click here.
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com