Over the past week you have noticed, no doubt, your social media feeds flooded with promotion for Landon McNamara’s debut album, A Dollar Short & A Minute Late. From Damien Hobgood to Pancho Sullivan, Kolohe Andino to Bede Durbidge, you saw a Landon-shaped silhouette streaking through a Teahupo’o tube, with the following text:
THE WAIT IS FINALLY OVER! @landon_mcnamara’s Debut Album “A Dollar Short & A Minute Late” is out NOW! Get your copy on iTunes and all online outlets. You can also purchase physical hard copies on his website! Visit Landon’s website here: www.landon-mcnamara.com // #LandonMcNamara #SeaMajorSeven #Studio #ADollarShortAndAMinuteLate #NorthShore #Hawaii #Reggae #Music #iTunes #DebutAlbum
What’s amazing isn’t that the 20-year-old surfer/model/musician dropped an album — because he’s clearly talented in myriad arenas — but rather the support that gushed from the surf industry in the wake of its release. Can the album be that good? Can he have that many friends? Did the world’s best surfers take a momentary break from managing their “brands” and throw a local kid some love while they’re in Hawaii? To be sure, when the album dropped the McNamara family sent industry-wide DMs requesting some hype, but that’s nothing new. And anyway, it worked. The album — which really is good, if you’re into reggae — went to No. 1 on Hawaiian radio and albums started selling like sunscreen on a cloudless North Shore day. Which means that if Landon fails at surfing, being ridiculously good looking or making hit records, well, he can always go into promotion.
You can buy the album at www.landon-mcnamara.com. But you already knew that.