Dear Surf Team Managers,
You don't tell us how to do our job, so we won't tell you how to do yours starting tomorrow.
Until then, hey, you should meet our friend Bobby Martinez. He's unsponsored, kinda cute, and actually isn't less interesting than cottage f–king cheese. You two have so much to talk about!
For instance: what it's like to be an inked up Mexican among Beachboy Ken dolls; Tupac; spacious pants; why boxing is better than surfing; and keeping it real. Also, why Bobby — backhand genius on a tour that's ethnically cleansed itself of lefts — is without a major clothing sponsor. That'll be an interesting conversation. Maybe we can sit in.
Sponsor Bobby, is what we're saying.
Hey, it would be so much fun (for us as fans — not for you). Even if he wouldn't wear your product and might actually ridicule you publicly. Even if he wouldn't play Reach Around the Media like most pros (and we do enjoy it). Even if your brand would struggle to market him like a pathetic baby bird struggles to fly. Even then it would be so much fun. Bobby is spice on rice. Flavor. Chipotle sauce.
Don't let it go down like that. Don't toss out this national treasure just to be one of a dozen logos on the next slice of Wonder Bread to learn an air-reverse. Look into your hearts and budgets and think about Bobby: laughing, slashing, kind of intimidating you. Think about Rincon, and diversity, and the Fourth of July. Think about freedom. We got Osama this month. Do the right thing.Sincerely,