If you’re a scientist you seek to win a Nobel Prize. If you’re a writer you work toward a Pulitzer Prize. If you are a twelve year old right-fielder for your local little league team, then you play your heart out for one of those little trophies with your name on it – and who cares if everyone gets one because damn, does victory feel sweet. But when you build surfboards, you’re out to win hearts – awards are just a bonus. So when JS Industries’ newest epoxy/carbon technology won Australia’s SBIA (Surf and Boardsports Industry Association) Board Of The Year, it was just the cherry on the cake of positive feedback they’ve gotten from their new HYFI tech. Have a watch of the clip to see what all the buzz is all about.