It’s never too early to flex on your competitors from a team standpoint. Start the psychological warfare. Billabong just released a minute-and-a-half hype reel showcasing their strength at Snapper. Will it rattle the cage of Rip Curl? Is Quik shaking in their boots? Do you fear Parko on a open wall? Will Italo be graced with a light foamed latte lip to boost off? Is blood and nationality thicker than logo love?