FOR IMMEDIATE RELEASE
Contact: Mia Stefanko
Grammy Award-winning rock act Switchfoot presents 7th Annual Switchfoot Bro-Am Presented By Hurley featuring a pre-event auction night, charity surf contest and concert, and Belly Up after-party -- all to benefit San Diego-based chapters of StandUp For Kids
Switchfoot Bro-Am Kick-Off Auction Night Soiree
When: Thursday, June 16, 2011
Where: Private La Jolla Farms home
Tickets: not yet on sale, will be available via www.switchfoot.com/c/bro-am
7h Annual Switchfoot Bro-Am Presented By Hurley
When: Saturday, June 18, 2011
Where: Moonlight Beach in Encinitas, CA
Surf contest: 7am-3:30pm
*A free event featuring a surf contest, concert, beach vendors, and more!
Switchfoot Bro-Am After-Party at the Belly Up Hosted by Switchfoot
When: Saturday, June 18, 2011, doors 8pm/show 9pm
Where: The Belly Up Tavern, Solana Beach
Tickets: not yet on sale, will be available via 858/481-8140, www.bellyup.com
(Encinitas, CA) -- The Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on Saturday, June 18, 2011. An annual event near and dear to Switchfoot's heart, the Bro-Am was created to give back to the San Diego community while benefiting a local children's charity through funds raised at a pre-event auction night (set for Thursday, June 16), as well as from vendors on the beach day-of, sponsorships, and an after-party at the Belly Up Tavern.
The 7th Annual Switchfoot Bro-Am Presented By Hurley will once again benefit the San Diego and Oceanside chapters of StandUp For Kids, a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless, and street kids. (www.standupforkids.org)
"The Bro-Am has been my favorite day of the year ever since we started it back in '05," notes Switchfoot's Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience -- surfing, music, and the San Diego scene at its best. We feel truly honored to again partner with StandUp For Kids, an incredible organization serving at-risk youth here in San Diego and across the country. Last year was our biggest year ever, and we hope to top it again this year."
David Bakelman, CEO, StandUp For Kids, notes, "StandUp For Kids is again proud to be chosen as the recipient of the proceeds from this year's Bro-Am. Jon, Tim, Chad, Jerome and Drew show the true commitment of impacting homeless youth in Southern California. They have shown a tireless effort to help homeless youth, one at a time, and are an inspiration to our volunteers and homeless youth."
The Switchfoot Bro-Am will again work with San Diego-based Sustainable Waves to offer cutting-edge solar-powered sound and staging. Sustainable Waves utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
Four-person surf teams secure their participation via sponsorship donation to StandUp For Kids. This year's teams thus far include riders representing Hurley, Billabong, SURFER Magazine, Transworld Surf, Surf Ride, and SIMR Surfboards, as well as members of Switchfoot.
A free concert on the beach will feature performances by several national as well as local acts. Past performers include Jason Mraz, OK Go, Chris Shiflett & The Dead Peasants Timmy Curran, Dynamite Walls, Jon Foreman and Friends, The Almost, Kate Voegele, members of Angels and Airwaves, Young the Giant, and more.
In addition to the surf contest and live music performances, the beach day will also feature a nerf surf jousting exposition between surf contest heats, and an expression session.
For the second year, this year's Bro-Am will also feature a junior division in the surf contest. Local high schools, surf shops, and companies have been invited to enter. Rather than a financial donation, the youth teams that collect the most donated clothing will win a spot to compete.
An after-party hosted Switchfoot will take place at The Belly Up Tavern to help raise additional funds for StandUp For Kids.
Bakelman concludes, "We look forward to working with Switchfoot in our partnership to end the cycle of youth homelessness."