Sunset Beach, HAWAII – (Oct. 28, 2011) — The 14-day holding period of the $85,000 HIC PRO, presented by Vans, opens today at Sunset Beach. Organizers have elected to call a lay day today in preparation for a solid new swell that is forecast for Monday and Tuesday.

The HIC PRO is a 4-Star ASP men’s event that will decide the 2011 ASP Hawaii regional champion and reward him with one highly coveted berth into the first two events of the Vans Triple Crown, presented by Rockstar Energy Drink, Nov.12-Dec.20. The HIC PRO requires three full days of competition to crown a champion.

“It looks like we’ve got great swell on tap for Monday and Tuesday – somewhere in the range of 8-12 feet,” said Event Director Marty Thomas. “We will continue to assess the surf each morning from today, but at this stage Monday looks like the most probable start.

“This is a critical event for Hawaii surfers and a springboard into the prestigious Vans Triple Crown of Surfing, so we’re ecstatic to have great surf headed our way. The swells we are getting have all the makings of another memorable winter.”

Contest days of the 2011 HIC PRO will stream live on the Internet at The HIC Pro will also broadcast live on Oceanic Time Warner Cable channels 250 and 1250HD, contingent on the ASP World Tour event in San Francisco. If the two ASP events happen to run on same day, the ASP World Tour event will take broadcast precedence. The HIC Pro will also stream live on the iPad and iPhone via the free VANS LIVE app.

The HIC Pro (Oct. 28-Nov.10) and Vans Triple Crown of Surfing (Nov. 12-Dec. 20) round out the 2011 Association of Surfing Professionals (ASP) World Tour, crowning the regional and world champions respectively. The 2011 ASP tour then commences in Hawaii with events in January and February to close out the Hawaiian winter.