U.S. Open To Host Fashion, Surfing, Music and More

Live Webcast at www.usopenofsurfing.com July 23 to 26

HUNTINGTON BEACH, Calif. – Set against the backdrop of the world’s largest professional surfing competition, the Hurley U.S. Open of Surfing Festival, July 23 to 26, is the premier consumer showcase for the action sport industry. Bustling with more than 100 sponsor and vendor displays, the massive festival lures 400,000 spectators to buy and sample products and services from the action sports industry. Please visit www.usopenofsurfing.com for more info.

Anchored by the Hurley Microphone for Youth Stage, the annual U.S. Open of Surfing Festival is an interactive exposition featuring autograph signings, DJs, guest emcees and prize giveaways. The 12 acre festival also showcases dozens of high-energy displays including the Hurley Experience, Nike 6.0 Brand Experience, Corona Longboard Display, Paul Mitchell Hair Salon and the Transworld SURF Model Search.

While the 2009 Hurley U.S. Open is all about putting surfing back on center stage, there are myriad things to experience beyond the heats on the South Side of the Pier. The U.S. Open isn’t just one of the most storied events in surfing; it’s a full-on youth culture happening. Expo highlights include:

The Hurley Brand Experience Zone: Hurley will feature the best in boardshort technology with the Phantom P120 (120 percent stretch) and the Phantom Weld.

Nike 6.0 Brand Experience: Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, moto, BMX, wake and freeski. The Sum of Six fuses memorabilia and athlete content, bringing to life the self-expression, lifestyle, and commitment to sport of the 6.0 athletes including Kai Barger, Mason Aguirre, Carissa Moore, Garrett Reynolds, Simon Dumont, and James Stewart.

Hurley’s Walk the Walk Grand Championships: Hurley’s Walk the Walk is a cross between “Project Runway” and “Battle of the Bands” where five high schools spend time at Hurley modifying a line, coming up with their own designs, and then displaying their creations on the runway in a fashion show. The winner – deemed by a panel of celebrity judges – will win $10,000 for their school’s art and design programs. Schools participating: Dana Hills, San Clemente, Lincoln-San Diego, Fountain Valley and Huntington Beach; Friday at 4:00 p.m.

Hurley Microphone for Youth Stage: Hurley will be hosting a long list of music acts from Thursday through Saturday, including Hurley’s own Tim Curran, Sashamon, LA hip-hop sensation Shwayze and the soulful, Nashville-based singer Mat Kearney, who’s been burning up the charts in recent months. All shows go from 4-7 p.m., Thursday-Saturday.

Sacred Craft Surfboard Expo: Firmly grounded in surfing’s roots, the Hurley U.S. Open will be hosting the Sacred Craft display. This is a place where a handful of the world’s best shapers will gather and show off their latest work. Confirmed labels include: Rusty, Lost, Channel Islands, Stewart, The Wegener brothers, Timmy Patterson, Jeff “Doc” Lausch and others. In addition, there will be live shaping demonstrations with Pat Rawson, Maurice Cole, John Carper and other legendary shapers.

WPS All-Stars: In addition to the 10 All-Stars as voted into the Hurley U.S. Open of Surfing by the fans, the WPS All Star Event host a series of autograph sessions in the venue along with a star-studded PWC-enhanced expression session in the water.

True Performance Walk of Champions: Paying homage to 50 years of competitive surfing at the Huntington Beach Pier, the Hurley U.S. Open of Surfing venue will be infused with history, the highlight of which is the “True Performance” Walk of Champions. This unique tribute pays homage to the champions of the original U.S./West Coast Championships (1959-72), Op Pro Surfing Championships (1982-93) and the U.S. Open of Surfing (1994 to date). Across the street, the salute to surf history continues with the Surfing Walk of Fame (Jack’s Surfboards) and Surfers’ Hall of Fame (Huntington Surf & Sport) induction ceremonies.

The Hurley U.S. Open of Surfing hosts 500 world-class athletes and draws more than 400,000 spectators over nine days. More information is available at www.usopenofsurfing.com.

About Hurley
Founded in 1999, Hurley is an authentic “Microphone for Youth” brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com

About the U.S. Open of Surfing
Staged at the famed Huntington Beach Pier, the Hurley U.S. Open of Surfing is the world’s largest professional surfing competition. Produced by IMG Action Sports, the leading sports, media and entertainment company, the massive event hosts 500 world-class athletes and draws more than 400,000 spectators over nine days-July 18 to 26. The U.S. Open features North America’s only combined men’s and women’s six-star World Qualifying Series (WQS) competitions along with junior divisions for boys and girls, and longboarding. In addition to world-class surfing, the U.S. Open showcases skateboarding, BMX, music, fashion and art. More information is available at www.usopenofsurfing.com.