MSA Classic’s Opening Party Will Celebrate Surfers and Benefit Keep A Breast Foundation

o celebrate the kick-off of the 2009 MSA Classic, tomorrow the Malibu Surfing Association and Global Surf Industries will host the MSA Classic Opening Party, which will benefit the Keep A Breast Foundation, a non-profit organization that seeks to increase breast cancer awareness among young people. The event will be held on Friday, Sept.11 from 7:00 p.m. until 11:00 p.m. at Santa Monica’s Writer’s Boot Camp Bergamot Station Arts Center (2525 Michigan Ave., Building 1). Attending guests are encouraged to donate $5 for admission, although they are not required.

In addition to free food and drink, MSA Classic beverage sponsor ZICO Pure Premium Coconut Water will provide its electrolyte-rich coconut water to guests.

“Keep A Breast is excited to kick off the MSA Classic with an opening party comprised of people dedicated to surfing and making a difference through their creative talent,” said Shaney Jo Darden, founder of The Keep A Breast Foundation. “We are inspired by the support of brands such as ZICO, whose mission to bring a natural source of nutrition, wellness, beauty and hydration to consumers is very much aligned with our philosophy of loving your body from the inside out.”

The party will feature Keep A Breast Foundation casts of professional surfers, a photography show by Kassia Meador and Simone Reddingius, a Classic Hot Rod and Kustom Car Show and a raffle with limited edition surf memorabilia. Guests will also enjoy musical performances by MK & the Gentleman and The Holloys.

About Keep A Breast Foundation:

The Keep A Breast Foundation is a 501 (c) (3) non-profit organization whose mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, Keep A Breast seeks to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. For more information, please visit

About ZICO

Founded in 2004 by Mark Rampolla, ZICO is 100% pure coconut water with natural flavor essences. With more potassium than a banana and four essential electrolytes, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to rehydrate and replenish. The unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy ZICO anytime and everywhere. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet grocers in select markets across the country. Find out more at

About The Malibu Surfing Association
Established in 1961, the Malibu Surfing Association (MSA) is one of California’s first surfing clubs. The MSA is an all-volunteer, non-profit organization dedicated to the fellowship of surfing and to the stewardship of Surfrider Beach. The MSA Competition Team was the 2006 winner of the Coalition of Surfing Clubs Competition Trophy. Online at

About Writer’s Boot Camp

The Writer’s Boot Camp Bergamot Station Arts Center in Santa Monica, California has been training writers in Los Angeles, New York and around the world for 20 years in the craft of film and television writing.