Photo: Lowe-White

Local Surf Shops to Compete for All-Expense-Paid Trip to Bali for the $10K National Championship

SAN CLEMENTE, Calif., May 29, 2012 – The 2012 Oakley Surf Shop Challenge presented by SURFER Magazine makes stop No. 4 at Newport Beach's 54th/56th Streets on June 1st for the West Regional Qualifier. Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for an all- expense paid trip to the eighth and final event, the National Championship in Bali, Indonesia, in October. The all-new Oakley High School Surf Team Challenge will run on June 2nd and crown the top high school team in the region.

The event series pits four-man teams—two surf shop pros and two shop employees— against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. An exciting addition for 2012, Oakley has generously offered up an all-expense-paid trip to Bali, Indonesia, to compete at the National Championship event to the winning team of each region.
A notoriously competitive region, the West has been around since 2010 when it was divided from the Southwest region. The West region includes all of Orange and Los Angeles Counties while the Southwest covers all of San Diego County.

Last year's West Regional Qualifier saw two Los Angeles County shops (Val Surf and Spyder) contend with two Orange County shops (Katin and Jack's) in the final. Spyder, ultimately took the title, a big win for them considering they had been competing in the event for six years and never shown a good result. Katin earned second with 2005 Southwest Regional Champs and 2010 defending West Regional Champs Jack's in third and Val Surf in fourth. But with the upped ante of an all-expense-paid trip to Bali for the National Championship, it promises to be a contentious battle again this year. Also watch for 2006 Southwest Regional Champs

Huntington Surf & Sport. 2011 West Qualifier Video Highlights

2012 brings the addition of the Oakley High School Surf Team Challenge to the Southwest and West Regional Qualifiers, allowing the top 10 high school teams from each region to compete for the honor of a regional championship title, a $5,000 grand prize and Oakley prize pack and $1,500 from Muscle Milk. Oakley will also award $1,000 to the "most spirited" high school team. Torrey Pines High School secured the Southwest win. For the West, the event will run on Saturday, June 2nd.

The list of 2012 invited West teams:
• Jack’s Surfboards
• Huntington Surf & Sport
• Surfside Sports
• T. Patterson Surfboards
• Katin Surf Shop
• Spyder Surf
• Laguna Surf & Sport
• Frog House
• Val Surf
• Killer Dana
• Becker
• ET Surf

Kicking off April 6th with Event No. 1 at Seaside Reef in Cardiff, California, former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest Regional Qualifier. In late April, Wave Riding Vehicles claimed event No. 2 at Jenette's Pier in Nags Head, NC earning the Mid-Atlantic title and Heritage Ocean City defended their Northeast Regional title with another win at Casino Pier in Seaside Heights, NJ. The remaining 2012 Oakley Surf Shop Challenge calendar includes:
• June 1-2 – West – 54th/56th Street – Newport Beach, Calif.
• July 6 – Hawaii – Ala Moana Bowl, South Shore, Haw.
• Aug. 14-15 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, Fla.
• Aug. 31 – Northwest – Steamer Lane, Santa Cruz, Calif.
• Oct. 6-10 – National Championship – Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit

About Grind Media
Source Interlink Media's Grind Media is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including, Newschoolers and, Grind Media is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, Grind Media produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. Grind Media is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit

Media Contacts:
Dawn Hamilton KHPR for Grind Media P: 310-295-1189
Alyssa Gross Oakley North American PR P: 949-829-6291
Elishia Matta Oakley Sports Marketing Media P: 949-900-7229