CANGGU, Bali/Indonesia, Monday, Oct. 8, 2012 - Team Jack's Surfboards, from Huntington Beach, Calif., claimed the 2012 Oakley Surf Shop Challenge National Championship in Bali, revoking Sunrise Surf Shop's domination of the one-hour Final in a nail biting come-from-behind victory.
Now in its fourth year, the Oakley Surf Shop Challenge has seen its most competitive series yet with nearly 300 surfers from 70 shops around the U.S. competing in seven regional stops for a chance to ink their names in Surf Shop Challenge history.
For the first time in the events tenure, the National Championship battle took place on the wave-rich coastline of Bali Canggu in conjunction with the Oakley Pro Junior World Championship. 28 competitors from seven shops earned the coveted Oakley sponsored trip to Southeast Asia including Surf Ride (Southwest), Wave Riding Vehicles (Mid-Atlantic), Heritage Ocean City (Northeast), Jack's Surfboards (West), Town & Country Surf (Hawaii), Sunrise Surf Shop (Southeast) and Pacific Wave Surf Shop (Northwest).
Four teams earned a Finals berth: Jack's Surfboards (Huntington Beach, Calif.), former National Champions Sunrise Surf Shop (Jacksonville Beach, Fla.), Surf Ride (Solano Beach, Calif.) and T&C Surf (Aiea, Haw.).
Sunrise Surf Shop whammy rider Asher Nolan, whammied a powerful 9.4 in the Final, which put Sunrise in temporary contention for the title. However, with a team stacked full of former Regional Champs, the Jack's crew implemented the perfect combination of skill and strategy to succeed in the unique Surf Shop Challenge format - a four-man rotation (two pros, two shop employees) with one team member designated a wildcard "whammy" rider. (Each surfer got a four-wave maximum to contribute their best possible score to the team's heat total.)
Chris Waring, Jack's designated "whammy" rider, played a pivotal role as always, staking claim to his best score, a 8.67 (out of possible 10), for double the points and to take a commanding lead. When asked about his clutch performance, Waring said, "I was stressing. I was just waiting for that certain wave and it didn’t come for the longest time. I can't believe I got that one, I’m so stoked. I'm stoked for all my boys; Vance, Bobby, Pagan. This is epic. We just won 10 g’s boys!"
In addition to the trip of a lifetime, the Jack's team won a $10,000 cash prize, a full-page shop profile in SURFER Magazine, online ads on Surfermag.com, a custom Muscle Milk Beach Cruiser with surf racks and the priceless title of the "Best Surf Shop" in the U.S.A.
For all of the latest information including photos, video highlights, results and more, check out surfshopchallenge.com.
Congratulations to Jack's and special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum Surf Wax, New Era, Futures Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
Oakley Surf Shop Challenge Championship Final Results
1. Jack’s Surfboards (33.35 pts)
Chris Waring, Matt Pagan, Vance Smith, Bobby Okvist
2. Sunrise Surf Shop (32.40 pts)
Asher Nolan, Ryan Briggs, Dane Jefferys, Garrett Carmichael
3. Town & Country Surf Shop (25.70 pts)
Dustin Cuizon, Kekoa Balcaso, Geoff Wong, Travis Hashimoto
4. Surf Ride Surf Shop (21.54 pts)
Darrel Goodrum, Dayton Silva, Brent Reilly, Gabe Garcia
5. Wave Riding Vehicles (23.37 pts)
Blake Jones, Mark Yonkers, Brendan Petticrew, Kevin Hodges
6. Heritage Surf Shop (14.36 pts; including 5 point late deduction)
Zack Humphrey, Ian Bloch, Andrew Gesler, Jamie Moran
7. Pacific Wave (8.33 pts; including 5 point late deduction)
Randy Bonds, Kyle Buthman, Miles Clanton, Willie Eagleton
About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.
About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit surfermag.com
Source Interlink Media's GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com
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