Santa Cruz Dream Inn is Official Hotel of the O'Neill Cold Water Classic in Santa Cruz Nov. 2-8

Rooms Still Available at Upscale Beachfront Hotel Ideally Located Near Steamer Lane

SANTA CRUZ, Calif., Oct. 28, 2009 – The O’Neill Cold Water Classic is pleased to announce the Santa Cruz Dream Inn and Aquarius restaurant as the official hotel for the conclusion of the 2009 O’Neill Cold Water Classic in Santa Cruz.

The newly renovated Dream Inn – the only full-service beachfront hotel in Santa Cruz – was recently transformed by Joie de Vivre into an upscale oceanfront hotel with four-star luxury service, eclectic touches and a natural, laid-back atmosphere. Ideally located just a short distance to downtown and walking distance to the event location at Steamer Lane, the Dream Inn features 165 deluxe guestrooms and suites offering spectacular views of Monterey Bay, the Pacific coastline, the municipal wharf and the Santa Cruz Beach Boardwalk. Aquarius, the hotel’s buzzed-about new restaurant, spotlights sustainable seafood, local wines and organic produce.

All week long, Aquarius will celebrate the grand finale of the 2009 O’Neill Cold Water Classic with signature drink specials. All are welcome to hang out at the bar under a canopy of handmade surfboards and take in the view through grand wraparound windows while enjoying the “Cold Water Classic” (premium vodka and Red Bull muddled with cranberry), the “Endless Summer Margarita” (Reposado tequila, fresh blood orange and lime floated with Cointreau Noir), and the “Winter Dreamin’ Lemonade” (Absolut Citron, lemonade and pomegranate juice muddled with fresh mint), in addition to many other great libations.

Rooms are still available during the contest window of November 2nd through 8th. The Santa Cruz Dream Inn is located at 175 West Cliff Drive, Santa Cruz, Calif. 95060. For more information or to make a reservation, visit <> or call 866.774.7735.

From November 2nd until November 8th, the birthplace of O’Neill – Santa Cruz – will host the final stop on the O’Neill Cold Water Classic Series 2009. The Association of Surfing Professionals (ASP) World Qualifying Series (WQS) 6-Star Prime event is conclusion of the inaugural Cold Water Classic Series and will crown the series champion.

With a $145,000 prize purse for the event and another $50,000 on the line for the Series winner, top current and former ASP World Tour, WQS and pro junior surfers including Jordy Smith, Timmy Reyes, Roy Powers, Cory Lopez, Adriano de Souza, Brett Simpson, Kai Barger, and reigning 2008 Champion and local Nat Young will be competing.

In conjunction, the Oakley Pro Junior North American Championships will run concurrently with the O’Neill CWC 2009.

Special thanks to all of the sponsors of the 2009 O’Neill Cold Water Classic and Oakley Pro Junior: O’Neill, Oakley, Red Bull, Corralejo Tequila, SURFER and SURFING, as well as, the official hotel partner, The Dream Inn, and food partner, Whole Foods.

For more information, visit: <>

About Joie de Vivre
San Francisco-based Joie de Vivre is a collection of creative lifestyle businesses. Founded in 1987 by Chip Conley, Joie de Vivre manages nearly 40 boutique hotels, more than 20 restaurants and four spas, and is recognized for creating some of the most innovative hospitality services and products and designing one-of-a-kind properties. Joie de Vivre also manages residential projects with hotel-style services and amenities. As California’s largest boutique hotel collection, Joie de Vivre Hotels is becoming the hotel brand synonymous with the California travel experience, offering a wide range of unique urban, suburban and waterfront boutique hotels that cater to leisure and business travelers in all market segments. Joie de Vivre hotels are located in San Francisco, Marin County, Silicon Valley, San Francisco East Bay, Big Sur, Sonoma County, Santa Cruz, Sacramento and Los Angeles. In 2009, Joie de Vivre continues its California expansion with hotels opening in Huntington Beach, Long Beach, Venice Beach, and Santa Clara.

About O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.

Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.