ENCINITAS, CA-The second stop of this year's Nixon WTA (Winner-Takes-All) will be held at the Billabong Pro Jeffreys Bay, July 14-24. As one of the favored venues for the WCT, Jeffreys Bay has the potential to generate high heat scores due to the nature of the wave, making it favorable for riders to showcase everything from barrels to multi-dimensional maneuvers.
The surfer with the highest heat score during the 10-day event will be deemed the WTA winner for the stop. From the trials to the finals, each wave is considered during the judging process, making each heat a contest of its own.
Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event along four stops of the 2011 ASP (Association of Surfing Professionals) World Tour. Challenges in this year's Nixon WTA included Biggest Air (Rio de Janeiro, Brazil) won by Josh Kerr, with future stops to include Highest Heat Score (Jeffreys Bay, South Africa), Heaviest Wave (Teahupoo, Tahiti), and Triple Crown Winner (Oahu, Hawaii). One winner in each category at each location will be awarded a Nixon watch valued at over $10,000 USD. This year's Jeffreys Bay watch will feature a custom engraved caseback, a Swiss tide movement, 60 black diamonds around the bezel, four decorative emeralds on the dial, 24 emeralds on the hands for hour indices, six emeralds on the crown, all finished off with an applied South African flag with country colors on the hands, making it truly exclusive and unique.
Previous Nixon WTA Jeffreys Bay Winners for Highest Heat Score included: 2010- Taj Burrow 2009- Dane Reynolds 2008- Taylor Knox
2007- Kelly Slater
Video content of each of the Nixon WTA contenders will be available to watch at: www.billabongpro.com
About the Nixon WTA
Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: biggest air in Rio de Janeiro, Brazil, in May; the highest heat score in Jeffreys Bay, South Africa, in July; heaviest wave at Teahupoo, Tahiti, in August; and the overall Triple Crown winner on the North Shore of Oahu in December. The WTA celebrates an achievement in the contest that may have otherwise gone forgotten. The WTA makes sure to capture and reward a special moment in the event that usually coincides with the events best conditions.
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 65 countries, Nixon's product range has grown to include select men's and women's softgoods, leather goods and custom headphones.