SURFER Magazine’s Oakley Surf Shop Challenge

San Clemente, CA (June 1, 2011) - SURFER Magazine's 2011 Oakley Surf Shop Challenge (OSSC) is set to descend upon Southern California for the Western regional event in Newport Beach, California on June 3. Come Friday at 8 am, shop teams from Orange County to Los Angeles will hit 54th Street for the second California stop of the season.

This is the second year in OSSC history that Southern California has been split into two regions. The West region offers fierce competition with the close proximity of several shops participating, namely Jack's Surfboards (2005 Southwest Regional Champs and 2010 West Regional Champs) and Huntington Surf & Sport (2006 Southwest Regional Champs).

Last year's winners, Jack's, will be on hand to defend their title against the seven other teams who are hungry to take the win. With veteran and new team members on the rosters, the competition is sure to get interesting as shops battle it out for the title of "Best in the West."

Invited West Teams:
SurfSide Sports (Victor Done, Colin Moran, Ryan Lopiccolo, Nick Skawinski) Costa Mesa, CA
Huntington Surf and Sport (Jake and Christian Saenz, Kanoa Igarashi, Branden Fyfe) Huntington Beach, CA
Jack's Surfboards (Jesse Evans, Derek Peters, Clay Crandal, Bobby Okvist) Huntington Beach, CA
Laguna Surf & Sport (Nathan Zoller, Tyler Stanaland, Jason Watson, Ryah Arthur) Laguna Beach, CA
T Patterson Surf Shop (Mike Losness, Ford Archbold, Scott Metzner, Chris Culpen) San Clemente, CA
Katin Surf Shop (Teddy Navarro, Ryan Carlson, Drew Middleton, Eric Tomlinson) Surfside, CA
Spyder Surf (Dane Zaun, Kelly Zaun, Chris Broman, Richard O'Reilly) Hermosa Beach, CA
Frog House (David Giddings, Richie Collins, Steve Neske, Skyler Taugher) Newport Beach, CA
Val Surf (Dillon Perillo, Pascal Stansfield, Brandon Richards, Colin Giles) Valley Village, CA

SURFER Magazine's OSSC event series teams shop employees with shop pros for a chance at $10,000 and the title of the best surf shop in the U.S. This year will see 280 surfers from 70 shops around the country compete at seven regional stops before culminating at the Huntington Beach pier in September for the National Championship. For photos, video footage, results, and more check out

Special thanks to Oakley and other event partners Muscle Milk, New Era Caps, Futures Fins, Buell Wetsuits, and Bubble Gum Wax for all their support. Without their involvement the Surf Shop Challenge series would not be what it is today.

About Surf Shop Challenge:
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with five qualifying regional events around the country, culminating in a national championship at the famed Huntington Beach Pier in sunny Southern California. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include, Fantasy Surfer, The Hot 100, and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG)/Grind Networks, which reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, visit

Media Contacts:
Monet Quick-Smits
ASG / Grind Networks Public Relations
P: 949-370-7083

Elishia Matta
Oakley Sports Marketing Media
P: 949-900-7229