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Event Web Site Launches with Announcement of 2010/2011 Invitees and Alternates

Waimea Bay, HAWAII, November 22, 2010Quiksilver.com/Eddie launched today with the announcement of the 28 coveted Invitees and 24 Alternates to The Quiksilver In Memory of Eddie Aikau, fueled by Monster Energy. The event will be held on one day, between December 1, 2010 and February 28, 2011, when waves exceed the 20-foot minimum threshold and Invitees contend for the $98,000 prize purse. The traditional opening ceremony will take place at 2:30pm, December 2nd, 2010, at Waimea Bay.

Monster Energy will be presenting the Monster Drop Award for the surfer who makes the most critical drop and rides out of it during the event. The judges will determine the winner the day of the competition and will present the chosen surfer with a unique Monster Drop Specialty Award.

Invitees Alternates

Clyde Aikau HAW                                              Kahea Hart HAW (Aikau Pick)

Kala Alexander HAW                                        Ross Williams HAW

Tom Carroll AUS                                                Nathan Fletcher USA

Kohl Christensen HAW                                     Mark Mathews AUS

Ross Clarke-Jones AUS                                     Sion Miloski HAW

Shane Dorian HAW                                          Kalani Chapman HAW

Keone Downing HAW                                      Keoni Watson HAW

Sunny Garcia HAW                                           Anthony Tashnick USA

Mark Healey HAW                                            Ian Walsh HAW

Michael Ho HAW                                              Koby Abberton AUS

Bruce Irons HAW                                              Danny Fuller HAW

Noah Johnson HAW                                         Kealii Mamala HAW

Rusty Keaulana HAW                                       Ken Collins USA

Brock Little HAW                                              Myles Padaca HAW

Greg Long USA                                                  Laurie Towner AUS

Reef McIntosh HAW                                         Jamie Mitchell AUS

Garrett McNamara HAW                                 Paul Patterson AUS

Peter Mel USA                                                   Andrew Marr HAW

Ramon Navarro CHL                                         Rusty Long USA

Jamie O’Brien HAW                                          Tony Ray AUS

Makuakai Rothman HAW                                Derek Ho HAW

Kelly Slater USA                                                  Taylor Knox USA

Jamie Sterling HAW                                          Tau Hannemann HAW

Dave Wassell HAW                                             Manoa Drollet TAH

Grant Baker ZAF

Chris Bertish EU

Carlos Burle BRA

Takayuki Wakita JPN

Honorary Invitees

Donny Solomon HAW

Jay Moriarity USA

Lester Falatea HAW

Mark Foo HAW

Peter Davi USA

Tiger Espere HAW

Todd Chesser HAW

Andy Irons HAW

Held in honor of the legendary Hawaiian waterman, Eddie Aikau, The Quiksilver in Memory of Eddie Aikau gathers the most skillful and dynamic big-wave surfers from around the globe. The Eddie is a surfer’s ultimate challenge, employing unassisted manpower to physically paddle into and ride giant waves.

The Quiksilver In Memory of Eddie Aikau is the world’s longest running and most prestigious big-wave invitational and is the only one sanctioned by the Association of Surfing Professionals (ASP), the governing body of professional surfing.

What began as a local tribute to one of Hawaii’s favorite surfing sons in 1984, soon took on a life all its own and the story is the reason why this event continues to grow. Eddie Aikau has come to personify all of the human qualities we honor today: respect, humility, passion, and a love for fellow man. Waimea Bay was the canvas upon which his story is told each year, in his memory. For over 25 years, it is a story that has traversed the globe to touch hearts, minds and imaginations: a life lived with passion, dedicated with meaning, and exited from heroically.

Just 31 years of age when he lost his life in an attempt to save others, Aikau has physically been gone longer – 33 years – than he was here. But far from being forgotten, his life, the waves he rode, and the lives he saved on his ancestral grounds at Waimea Bay have become a part of history, passed on from person to person around the world like a wave seeking shore.

The Eddie has run just eight times in 25 years. You don’t want to miss it when the Bay calls the momentous day. Go to Quiksilver.com/Eddie for swell updates, happenings from the North Shore, and to sign up for text alerts to make sure you’re the first to know when the Bay calls the day!

About Quiksilver

“Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*.  We’re also here to spread the word because the only thing better than finding stoke is sharing it.

***Boardriding is about timing and style. It’s youthful, active, casual, and free flowing.  There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.”

About Monster Energy
Monster Energy supports the sport. Be it big wave surfing, insane distance jumping, MX, rally, SX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. On the ‘Net at www.monsterarmy.com
and www.monsterenergy.com

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Quiksilver:                                                                                                                       In Hawaii:

Catlin Rawling Jodi Wilmott

catlin.rawling@quiksilver.com oceanpromotion@hawaii.rr.com

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