Irvine, California — Analog's Spring 2011 collection sees the influence of inspiring photography make a mark across a larger range of goods through the PLA (Permanent Light Archive) series. This exclusive artist series is designed to showcase the photographic work of Analog team riders, artists and friends.

The PLA series has evolved from a small, conceptual tee shirt offering to now encompass board-shorts, outerwear, accessories and other products. Our goal is to use these new mediums to bring you unique perspectives on the things we love.

This season is the introduction of artists in the PLA series for our boardshort collection. Analog is offering five all-over sublimated photo boardshorts. The word sublimation refers to the process of using heat to transfer ink or dyes instantly and accurately to the fabric. This process allows for exact reproduction of digital art and photos onto synthetic fabrics and is limitless in the possibilities when applying artwork to wearable, Analog products.

Featured below: Top (L to R)
FNTO by Mathias Fennetaux-retail, $54, Urethane actual skate wheels shot and used for Analog wheel wash denim – retail, $56, Photobooth by Mark Oblow -retail, $54.

Bottom (L to R)
Lewers-by Mike Coots retail, $54 and Hi Res in Anahula color way by Bill Romerhaus and Tokyo color way by Mark Oblow-retail $52.

The PLA Spring 2011 Boardshort Collection consists of 20" and 22" outseams, zip fly, 100% polyester peached micro fiber and 2-way stretch, all over photo sublimation, anti-rash lycra facing at inside fly and inside front rise, blank house key and anti-slip draw cord. Analog PLA boardshort collection is in your favorite shop NOW. For a list of retailers visit


About Analog Clothing
Analog is a clothing company whose goal is to create outside the lines and push creativity and individuality in skateboarding, surfing and snowboarding. Analog offers a simple concept: to be open to more than one idea, consistently deliver the inconsistent and forge unlikely offerings to the status quo. In a world that's digital, we choose to be ANALOG. DESIGN UNLIKELY FUTURES…

Media Contact:
Lori Epner | 949 697 4009 |