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Casio America, Inc. releases the Cool Blue Color series for Spring- a 3-piece watch collection that offers different variations of blue and black.

G-SHOCK delivers the highest level of style & design. The Cool Blue collection features the GA110CB-1A, the GA100CB-1A, and the GA200CB-1A. The GA100CB-1A comes equipped with a stylized Camouflage print dial while the GA200CB-1A features a modern blue IP Stainless Steel Bezel and the GA110CB-1A, a Metallic Dial and Markers.

The Cool Blue Color Series offers the very best in timepiece technology & durability. All three models include Shock Resistance, 200M Water Resistance, Magnetic Resistance, Auto LED / Flash Alert, World Time (29TZ / 48 Cities+UTC), 4 Daily Alarms & 1 SNZ, 1/1000th Sec. Stopwatch (100Hr) with Speed Indicator, Countdown Timer (24Hr), 12/24 Hr Formats, and Mute Function. The GA100CB-1A and GA110CB-1A come in a case size of 51.2mm, and the GA200CB-1A in 52.5mm.

The Casio G-SHOCK Cool Blue Color series is now available at the G-SHOCK NYC Soho store, select Macy's and fashion boutiques. The series will retail the GA100CB-1A at $120 USD, the GA110CB-1A at $130 USD, and the GA200CB-1A at $170 USD.


CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up". In 2013, G-SHOCK celebrated their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit