For Immediate Release
San Clemente, CA (September 13, 2010) – With help from a cadre of surfing celebrities, the Surfrider Foundation was able to raise $29,600 – a 500% increase in funds raised from last year – at their 5th annual Celebrity Expression Session this past weekend, to help the Foundation continue its efforts towards protecting our world’s oceans, waves and beaches.
This year’s event, which was hosted by musician Martyn Lenoble and fiancée, actress Christina Applegate, and sponsored by Barefoot Wine, Cali Bamboo and the Malibu Surfing Association, drew an eclectic mix of celebrities from world of music, film, and television. The celebrities, which included Anthony Kiedis and Flea from the Red Hot Chili Peppers, Jane’s Addiction’s bassist Eric Avery, and actors Austin Nichols, Brian Geraghty, Eric Balfour and Sam Trammell, were all treated to a rare opportunity; the chance to surf Malibu’s famed First Point all by themselves. For each wave caught and ridden, event sponsors donated $200. Additionally, away from the water, celebrities encouraged their social network followers to make donations to the Surfrider Foundation via www.crowdrise.com and raised an additional $4,600.
Here’s what the surfers had to say about the Celebrity Expression Session:
“Surfrider is bringing about the importance that we have clean and safe beaches not only for ourselves, but for future generations. This is a gift we have been given and we need to maintain it, take care of it, and love it. I love the creatures that dwell in it. I’m really happy to be a part of this” – co-host Christina Applegate
“I’m thrilled to be here for the Surfrider Foundation for this Celebrity Expression Session. I recently got really, really angry about the oil spill in the Gulf and that is what got me going on this. I’m really happy to be a part of Surfrider and try to raise money for you guys.” – Austin Nichols
“Today was amazing. I got to hang out for an hour in the water surfing and having fun and supporting the Surfrider Foundation with some of the coolest artists around. I got to surf with Flea and Anthony Kiedis those guys are my heroes.my idols growing up. Surfrider made my day. And I’m just so happy to support what they do. And you should do. Go to www.surfrider.org become a member. Save the ocean.” – Eric Balfour
The Surfrider Foundation would like to thank Barefoot Wine, Cali Bamboo, and the Malibu Surfing Association for making this year’s Celebrity Expression Session possible. The Foundation would also like to extend a thank you to those who made a product donations for the gift bags: Casio G-Shock, FilterForGood, Clif Bar, Dragon, Transworld SURF, Billabong, Outside Labs, Emergen-C, Globe, O’Neill, Matunas Wax, Nixon, Billabong, Electric Visual, Phillips and Rip Curl.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org .
About Barefoot Wine
Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes twelve unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, Zinfandel and a NEW Sweet Red blend. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante and Rose Cuvée. Barefoot Bubbly is the most awarded Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine, visit www.barefootwine.com .
About Cali Bamboo, LLC.
San Diego-based Cali Bamboo manufactures sustainable, green building products for residential and commercial projects made primarily from bamboo; one of the world’s most durable, sustainable and renewable materials. Founded in 2004 by Jeff Goldberg and Tanner Haigwood, the company is fast becoming one of the shining examples of how individuals, businesses and communities can implement stylish architectural and interior designs without impacting the environment. Cali Bamboo’s wide range of bamboo offerings includes fencing, flooring, decking, plywood and more. For more information, visit www.CaliBamboo.com .
About Malibu Surfing Association
Formed in 1961, the Malibu Surfing Association (MSA) is one of California’s first surfing clubs. MSA is an all-volunteer, non-profit organization dedicated to the fellowship of surfing and to the stewardship of its local break, world-famous Surfrider Beach. The MSA Competition Team is the 2006 champion of the Coalition of Surfing Clubs’ CSC Series. Visit us at www.msasurfing.org .