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What: The World Premiere of "Chasing Addictions," the latest surf film from director David Parsa ("Absolute Mexico," "Live: A Music and Surfing Experience") and co- directors John DeTemple and Steve Guerrero will take place at the Saint Rocke in Hermosa Beach this Friday.

The film features some of today's hottest surf pros and best surf spots on the West Coast. Official after-party immediately follows with live music by Eken is Dead and Brandon Bristow. The film's trailer can be viewed at: The film is dedicated to Parsa's mother Lisa Parsa who passed in 2011 from cancer. Proceeds from the event and the sales for the movie go to the American Cancer Society.

The film will be available Worldwide on iTunes this September for $9.99. The DVD is also coming in September.

For more info, please visit or

Who: Celebrities and VIPs slated for attendance include a number of pro surfers, such as: Warren Metcalfe, Pascal Stansfield, Danny Fuller, and many more to be announced.

When: Friday, August 9, 2013. Doors open: 5:00pm / Show Time: 6:00pm / After-Party: immediately following

Where: Saint Rocke, voted '#1 Live Venue in the Beach Cities in LA' 142 Pacific Coast Highway, Hermosa Beach, CA 90254 (Must be 21+ to attend)

Media Contact: Kristopher Tom/ / 909.730.2083