Encinitas, Ca. – February 23, 2010 – The upcoming Sacred Craft Consumer Surf Expo has something for everybody — even antique collectors. The Collectible Surfboard & Surf Memorabilia “Antique Roadshow” presented by Primo Beer is modeled after PBS TV’s highly successful “Antique Roadshow” series. The Sacred Craft version of “Roadshow” invites the general public to bring collectible surfboards and memorabilia to a panel of experts for appraisal. The panel assigns a value to the items, but more importantly they often uncover the provenance, or story, behind the value of the item.

“The power of the “Roadshow” lies in the ‘buried treasure concept,'” said Scott Bass, Expo Director. “Many of us possess, in our garage or attic, or perhaps under the house, a collectible surfboard; a board that for whatever reason holds intrinsic value above and beyond the value of a regular or ‘normal’ used surfboard. If the board has a strong provenance, well, this generally increases its value. Perhaps it was on the cover of a surf magazine, or George Greenough pulled into the barrel on it during filming of “Innermost Limits of Pure Fun.” Whatever the case, our appraisers want to see it” (Ed note: The Greenough surfboard above sold for $20K at auction last summer).”
But ‘roadshow’ isn’t just about surfboards. Surf ‘paper’, as the experts refer to it, is also of import to the collectors and appraisers. Maybe you possess an old Rick Griffin surf movie poster from the Santa Monica Civic, or a Malibu Pro surf contest program, or perhaps a business card from Tom Blake or signed photo of Duke Kahanamoku Any item that you think may be worth something, the appraisers would love to see it, and to help you better understand its provenance and possible market value. The more information you can bring to the discussion, the more accurate the appraisal.
We all probably have a bit of buried treasure; we just may not know it! The Collectible Surfboard “Antique Roadshow” appraisals presented by Primo Beer will visit Ventura County Fairgrounds one day only, on Saturday April 10 from 10am-4pm as a part of the 2-day Sacred Consumer Surfboard Expo. Expert appraisers from the Surfing Heritage Foundation will be on hand for surfboards, surf ‘paper’, surf posters, surf magazines, surf art, surf books and surf memorabilia. Please bring out your surf collectibles for appraisal — and a great time.

WHO: Surfers / Collectors / Seekers
WHAT: The Collectible Surfboard “Antique Roadshow” appraisals presented by Primo Beer
WHEN: April 10, Saturday 10am – 4pm
WHERE: Ventura county Fairgrounds @ Sacred Craft Consumer Surf Expo
WHY: Fellowship with surfboard lovers
HOW: $10 at the door gets you in! 12 & under Free!

YouTube.com Sacred Craft Channel – Trestles Special Clip #1
YouTube.com Sacred Craft Channel – Bruce Jones Wooden Hollow Clip #2
Primo means the best. The best waves, the best people, the best places to be. That’s why it’s the name of our beer.

Primo is Hawai’i’s original beer, dating back to 1897. For generations, Primo has been a part of the islands on which we were born-the choice of locals and watermen alike.

Primo has returned to shore, back and tastier than ever. So come enjoy Primo premium lager, more than a century in the making.

Onolicious! That’s Primo.
In the beginning, it was all about the surfboard. The only thing that mattered. From ancient Polynesia to the ASP World Championship Tour; from Waikiki to Maverick’s; from The Endless Summer to Surfline; as the eras passed what we’ve worn or said or listened to or traveled to or read or watched are just sidebars on surfing’s timeline. Because the history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.