July 30, 2010 - Huntington Beach, CA - DC is proud to announce it has partnered with local Jack's Surfboards locations for a shoe promotion benefiting the Soles4Souls foundation. The promotion, which kicks off today, July 30th and runs through August 8th, coincides with the 2010 US Open of Surfing, in Huntington Beach, CA.

"We are excited to be working with Jack's Surfboards to benefit such a great foundation like Soles4Souls," said Brian Cassaro, DC's Action Sports Marketing Director. "With the US Open of Surfing in town this couldn't be more perfect timing. We're hoping to get the action sports community involved and collect a lot shoes for donation."

Getting involved is simple. Visit one of the five Southern California locations listed below beginning today through Sunday, August 8th and donate a pair of gently used shoes or sandals. As a thank you you'll receive a $ 10 credit on any DC product purchased that day at Jack's. All of the shoes collected will be donated to Soles4Souls, a Nashville-based charity that distributes shoes free of charge to people all around the world who are in need of something to put on their feet.

Participating locations for this promotion include:

101 Main Street
Huntington Beach, CA 92648

Jacks Girls
111 Main Street
Huntington Beach, CA 92648

900 Avocado
Corona Del Mar, CA 92660

2727 Newport Boulevard
Newport Beach, CA 92663

5581 Alton Pkwy
Irvine, CA 92618

34320 Pacific Coast Highway Suite C
Dana Point, CA 92629

For more information on DC and its family of athletes visit http://www.dcshoes.com.


About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you.  We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Visit www.giveshoes.org
<http://www.giveshoes.org> for more information.