To launch its newest surf campaign, Destructive Creatures, DC is launching the "Most Destructive Move" of the Quiksilver Pro 2011 Gold Coast contest. DC is looking to award the surfer with the most destructive move of the contest with a $10,000 purse prize. The winner will also receive a one-of-a-kind "Destructive Creatures" trophy, created by DC artists, creators of the campaign.
Each day during the webcast of the Quiksilver Pro, which kicked off last Saturday, February 26th, at http://www.quiksilverpro.com.au, three on-site industry professionals will be calling out the best moves of the day. Their picks will be uploaded daily to http://www.quiksilverpro.com.au/dc.
When the contest is over, DC will post the top three "Destructive Move" videos on its Facebook page at http://www.facebook.com/dcshoes and host a one-week voting contest amongst its followers to select the winner. The surfer with the most "likes" on his move will win the $10,000 prize. Followers who vote will be in the running to win DC prize packs. The prize will be awarded to the winning surfer at the Torquay DC Store, in Victoria, Australia around the Bells WCT contest between April 19th and 30th.