Contact: Sherrie-Anne Stacy
E: sstacy@dsshoes.com


November 9, 2010 - Huntington Beach, CA - DC recently partnered with local Southern California Jack’s Surfboards locations to host a shoe promotion program benefiting the Soles4Souls foundation. Getting involved was simple – people donated gently used footwear and received a "thank you" credit towards their DC purchase that day.

"DC is looking forward to continuing and expanding our partnership with Jack's Surfboards next year to benefit a great organization such as Soles4Souls," said Brian Cassaro, DC's Action Sports Marketing Director. "We recognize the importance of giving back and feel passionate about putting shoes on the feet of those in need."

"We really enjoyed participating in this promotion with DC to give such a great cause," said Bobby, owner of Jack's Surfboards. "It was a successful program for both Jack's and DC and we're pleased with the outcome and our charitable contribution."

All of the shoes donated to Soles4Souls will be distributed to people around the world who are in need of shoes. It's not too late to donate your extra shoes this holiday season visit, http://www.soles4souls.org and see how you can get involved. Stay tuned to DC's website, http://www.dcshoes.com for more information on upcoming promotions with Jack's Surfboards.


About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you.  We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Visit http://www.giveshoes.org for more information.