March 21, 2011 - HUNTINGTON, CA - DC is proud to announce it has signed pro surfer Craig Anderson to its Surf Team. Voted "Breakthrough Performer" at the 2010 Surfer Poll Awards for his memorable performances in Modern Collective and Castles in the Sky, look for Craig to have even bigger things on the horizon in2011. For more on Craig and his 2011 plans visit http://www.dcshoes.com/surf
"I feel blessed to be apart of such a rad surf team and company," said Craig. "Ever since I was a grom I've wanted that DC sticker on my craft."
Born and raised in South Africa, Craig now calls the beaches of Newcastle, Australia home. While he travels much of the year, he'll tell you that Australia is still his favorite place to surf. Craig's surfing style is classic and effortless, which matches his mellow and easy going personality. He's proven he can hold his own in surf movies. This year he's stepping it up another notch by filming with Australian Filmmaker Kai Neville for the highly anticipated film Lost Atlas, which is scheduled for a late 2011 release.
"Ando's surfing speaks for itself and we are proud to welcome him to the DC family," said Brian Cassaro, DC's Action Sports Marketing Director. "When he surfs, it just looks fun, and that is what DC tries to do for the sport of surfing...make it fun. So what better a person to help take ourprogram to the next level."
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.