The initiative, spearheaded by Waves For Water founder Jon Rose, began mere days after the storm struck and will continue indefinitely. “This is a long-term effort and it's important we stay on it well after global attention turns elsewhere," said Rose. "This tee collection will help keep a steady stream of resources flowing to so many people in need."
A team of volunteers continues to focus on immediate survival needs of the storm victims -- beginning with the distribution of supplies and the cleaning out of debris and rubble in coastal areas of New Jersey and New York. Eventually, the Waves for Water team will work to rebuild local shops and homes, specifically addressing the families and businesses of the destroyed surf communities.
The sale of the tees will contribute to the relief initiative through the Hurley H2O program, with 100 percent of the proceeds being donated to Waves for Water. They feature a series of iconic lineup images from Superstorm Sandy along with a special ode to New Jersey's Casino Pier, which was destroyed in the hurricane. Photographers who graciously donated their art include DJ Struntz, Zak Bush and Nicola Lugo.
Tees are available NOW at hurley.com and at select surf shops. To find out more about Waves for Water and the Sandy initiative, visit wavesforwater.org.
Hurley was founded on a love of the ocean and its constant state of change. We are deeply rooted in beach culture; fueled by inclusion, innovation and empowerment of youth; bonded by music and art and passionate about freedom of expression. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com
ABOUT WAVES FOR WATER
Waves for Water works on the front-line to provide clean water to communities in need
around the world. They work with world leaders and strategic partners who take a "no nonsense" attitude toward making global change. Waves for Water is a non-profit organization founded by Jon Rose and supported by Hurley International.