Inside the La Jolla Group Industry Panel and Discussion

In-depth Discussion Into How Leading Action Sports Brands Operate

WHAT: La Jolla Group (, the premiere multi-brand licensing company with a growing portfolio that includes O’Neill, Lost, Metal Mulisha and Rusty, has joined forces with group Y and FUEL TV to host a panel discussion and festive gathering at
La Jolla Group’s headquarters on Thursday evening, December 10th.

Execs from the company will discuss various topics including: the dynamics of having multiple brands under one roof, developing and designing a collection from A-Z, the importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior, and more. Guests are encouraged to mingle outside the discussion and enjoy complimentary drinks and appetizers – and a holiday gift bag at the end of the night.

group Y and La Jolla Group invite all those involved with the action sports, youth marketing, brand marketing, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are also welcome.

Open to the public: $25 pre-registration, $30 at door (cash) – CLICK HERE TO REGISTER

For more information, visit and

WHO: Moderator: Jim Shubin
Executive speakers will include:
Bill Bussiere , LJG President & CFO
Steve Ward, O’Neill VP of Marketing, All Categories and VP of Sales, O’Neill Men & Boys
Michelle Devine, O’Neill VP of Sales, Juniors & Girls
Ryan Rush, O’Neill VP Men’s M&D
Michael Tomson, Design Consultant
Ryan Divel, Lost VP Sales & Marketing
Ryan Hagy, Metal Mulisha Marketing

WHEN: Thursday, December 10th 2009
6:30 – 10pm
*Doors open at 6:30 p.m. and the panel discussion will begin at 7:30 p.m.

WHERE: La Jolla Group
14350 Myford Street, Irvine, CA 92606

MEDIA KURENT INC. 310-397-9025
RSVP: Andrea or Destin // //