Kelly Slater Wave Co. Launches Website

Concepts and mockups of Slater's wave pool plans at

For better or for worse, the Kelly Slater Wave Co. launched a brand new website at The site details the team behind the KSWC, which includes Slater and his manager Terry Hardy, and lays out their vision for the circular pool, a continuous motion design they have the plans and means to construct. The site’s target demographic is definitely investors; it caters more to hotel CEOs than surfers. But it’s worth a clickthrough. Here are some of their explanations of (and justifications for) what their plans are for the future of wave pool surfing:


For some, it’s lounging wave-side entertained by the display of world-class waves and skilled surfing. For others, it's the unmatched thrill of riding waves. For beginners, it's small approachable whitewater waves, a boogie board, or soft-top with top-notch instructors available. For the advanced, it's a barreling wave that challenges deep tube riding and aerial acrobatics, pushing the limits of performance. But for all, it's a spectacle, with memories that last a lifetime.

For the first time ever, a best-in-class surf destination with guaranteed waves, popular amenities and unique entertainment for everyone to enjoy. Centered around an island created just for you is a place of leisure and escape to reconnect with family, friends and yourself. This one-of-a-kind destination celebrates the best of beach culture and the surf lifestyle and delivers an unparalleled wave riding experience tailored to each guest. As surfer, spectator, or beach goer, you choose your experience.

Share the experience and emotion surrounding the best qualities of the surf lifestyle through best-in-class wave systems and surf lifestyle destination concepts. Our mission is to provide access to a guaranteed, safe and controlled surf experience in integrated environments, offering a comfortable and enjoyable experience for surfers, guests and spectators.

The Kelly Slater Wave Company bridges the worlds of surf, lifestyle and technology, providing unique and valuable recreational and entertainment opportunities. With deep experience in the surf lifestyle, and partnerships with leaders in the design, development and operation of location-based entertainment, hospitality and sports destinations, KSWC provides stewardship for the authentic application of its concepts for business. The team includes a diverse collection of international experts in wave science and engineering, employing a number of scientific disciplines in researching and developing efficient, safe and high-value guest experiences.


Surfing’s next frontier, or the beginning of the end? Let us know in the comments.