Del Mar, Ca., Wednesday July 29, 2009 — On October 10 and 11 2009, the world’s greatest surfboard festival, the SACRED CRAFT Consumer Surfboard Expo, returns to Del Mar, California for a full weekend of surfboards, live shaping, glassing, art work, board demos, seminars, music, movies, art, exhibits and good times.

The highlight of the weekend is the Tribute to the Masters Shape-off honoring Dick Brewer. Generally regarded as the sports most influential board-maker, Brewer created the very popular Bing Pipeliner model longboard in ’67 and was venerated in the late ’60s early ’70s as the first master of the shortboard revolution. “He’s got the magic eye,” Hawaiian surfer Jeff Hakman said. “Outlines, fins, edges, contours; he knows how to put everything together.”

In 1959 Brewer shaped his first surfboard and the following year he moved to Oahu where he was informally mentored by Mike Diffenderfer and Bob Shephard. In 1961 Brewer opened the first retail surf shop in Haleiwa, Surfboards Hawaii. Brewer was also an established big wave surfer himself and was shown in the classic surf surf film Endless Summer riding Waimea Bay. Brewer returned to California and shaped under the Hobie and Harbour labels. In ’67 he worked under the Bing label and produced a series of models that are collectively regarded as the last word in original-era longboards, including the Pipeliner, the Lotus, the Pintail, and the Nuuhiwa Lightweight.

Brewer’s intense design flame had the shortboard revolution percolating a hot steam. His team during the late ’60s to mid ’70s included David Nuuhiwa, Reno Abellira, Gerry Lopez, Jock Sutherland, Jeff Hakman, Barry Kanaiaupuni, Sam Hawk and Owl Chapman. Dick Brewer has been credited with mentoring and/or influencing more shapers than any other designer. Mark Richards, Gerry Lopez, Terry Fitzgerald, Reno Abellira, Pat Rawson, Rich Pavel and Chris Christenson are just a smattering of the hundreds of shapers all directly linked to the Brewer shaping lineage.* Quite frankly the list of those influenced by Richard Brewer is too long to list. His design roots are wrapped around almost every board in the water today. Brewer is still at it, designing exquisite wooden, as well as foam, surfboards. Mr. Brewer will be in attendance at the Sacred Craft Expo. Six shapers will honor Dick Brewer’s legacy in the “Tribute to the Masters Shape-off” by replicating a classic Brewer design.

In addition to the Brewer Tribute, SACRED CRAFT offers a chance for every attendee to win a new surfboard in a random chance drawing. The weekend is filled with surfboard demos for the public, insightful seminars, how-to shaping demonstrations for the backyard hobbyist, a vacuum bag glassing demo by Greg Loehr, resin work, pinlines, wetsuits, live music, beautiful surf art, a food court, exhibits, fun for the little tykes, and hundreds of absolutely gorgeous surfboards of all makes, designs, and materials.

WHAT: SACRED CRAFT Consumer Surfboard Expo
WHO: Surfboard lovers from all over
WHEN: Oct 10 & 11 2009
WHERE: Del Mar Fairgrounds, Wyland Exhibit Hall
HOW: $5/day – U16 FREE
WHY: Because surfers really only care about two things – waves and the equipment to ride them with.

For info on booth space and sponsorships contact

*Special thanks to Matt Warshaw and The Encyclopedia of Surfing

The SACRED CRAFT Consumer Surfboard Expo is an opportunity for shapers, surfboard craftsman and surfboard manufacturers to come together under one roof and share their passion with the surfboard loving public. It operates with one objective, to unite passionate surfers with passionate surf equipment designers.