Magical Morning Surfboard Demo Kicks Off Sacred Craft Surf Expo

Variety of board design for public to try out characterize offering

Del Mar, Ca. (October 5, 2009) — The Transworld SURF Magical Morning Sacred Craft Surfboard Demo takes place Saturday morning October 10th from 7am-10am at 15th Street reef in Del Mar, Ca. A stellar supply of high-performance surfboards, new era fish, traditional longboards, body surfing hand-planes and speed trim alaias will be on hand. The list of exhibitors participating in the Transworld SURF Magical Morning Sacred Craft Surfboard Demo continues to grow but already includes Rusty, Maurice Cole, Mast, Firewire, Von Soul, Dolphin Skin, Wegener and Gato Heroi. A wide variety of boards will be available for anybody interested. A valid drivers license and a deposit may be required.

“For Von Soul, and quite frankly all surfboard companies, demos are a no-brainer,” said Von Soul owner Sean Mattison. “Nothing can compete with the stoke a surfer has after riding a great board, a new board, a different board. There is no better way to sell our boards than to allow people to try them out.”

The Transworld SURF Magical Morning Sacred Craft Surfboard Demo ends promptly at 10am. The Sacred Craft Surf Expo opens its doors immediately following at 10am at the Wyland Exhibit Hall in the Del Mar Fairgrounds. The first 100 paid attendees to enter the Sacred Craft Expo, both Saturday and Sunday, are eligible to receive a Firewire Fish. A drawing will be held and the board given away to one lucky early bird attendee; one-in-a-hundred chance, pretty good odds.

For a full list of surfboard companies participating and for more information please visit

Who: Surfers, shapers, surfboard companies
What: Transworld SURF Magical Morning Sacred Craft Surfboard Demo
When: Saturday morning, October 10th 7am -10am
Where: 15th Street reef, Powerhouse Park Del Mar
Why: Because surfboards are cool
How: Just show up and ride

We at the SACRED CRAFT CONSUMER SURF EXPO feel it is time to put the surfboard-and the modern-day kahunas who craft & design them–back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans who create our sacred crafts-and ultimately our future.

These folks put the ‘board’ in boardshorts.