CARLSBAD, Calif., Aug. 23, 2017: It's official — the 2017 Oakley Surf Shop Challenge National Championship will return to Mark and Dave's at Playa Colorado in Rivas, Nicaragua, October 23-27, 2017. Seven teams have earned an expense-paid journey and a week off of work to travel to the world-class Central American surfing destination for the chance at earning the coveted title of America's Most Core Surf Shop.

Huntington Surf & Sport are the reigning 2016 National Champions after beating out Surf Ride, Pacific Wave and Quiet Flight at Lower Trestles, San Clemente, California. When the contest was last held in Nicaragua in 2014, Sunrise claimed the National Champion title, overcoming Sweetwater, Surf Ride and T & C.

This year will see Sun Diego (Southwest), Sunrise (Southeast), 7th Street Surf Shop (Northeast), Pacific Wave (Northwest), Huntington Surf & Sport (West), T&C (Hawaii), and Sweetwater (Mid-Atlantic) going head to head. Sunrise, Surf Ride, Sweetwater and HSS all have National Championship wins under their belt. 7th Street, Pacific Wave and T&C have all made it to the National Championships and are hungry for the big win, so it's sure to be anyone's game.

The event series pits four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship via seven Regional Qualifiers. This year marks the second year in Nicaragua. Prior to the move to Central America, the National Championship was held in Bali for two years and the classic California beach break shores of Huntington Beach prior to that as well as in 2016.

The 2017 Oakley Surf Shop Challenge Schedule:

· March 24: Southwest ­ Seaside Reef, Cardiff, Calif. (Sun Diego)
· April 6: Southeast ­ Paradise Beach Park, Melbourne, Fla. (Sunrise)
· April 11: Northeast ­ Belmar, NJ (7th Street Surf Shop)
· May 25: Northwest ­ Pleasure Point, Santa Cruz, Calif. (Pacific Wave)
· June 9: West ­ 54th Street ­ Newport Beach, Calif. (Huntington Surf & Sport)
· July 10: Hawaii ­ Ala Moana Bowls, South Shore, Haw. (T&C)
· Aug. 16 (rescheduled) – Mid-Atlantic ­ Nags Head, Outer Banks, NC (Sweetwater)
· Oct 23-27: National Championship ­ Mark & Dave’s, Playa Colorados, Rivas, Nicaragua

For all of the latest information including photos, video footage, results and more, check out . Special thanks to Oakley , SURFER and event partners, Mark and Dave's , FCS , Leus and Aluminati Skateboards for their support, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand's sun, prescription eyewear and premium goggles. Oakley extended its position as the world's leading sports eyewear brand into apparel and accessories. Oakley has men's and women's product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at .


In 1960, SURFER began as the original surf magazine. With a long history of delivering provocative and insightful editorial features, revealing interviews and award-winning, state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker ‘the bible of the sport.’ Through its website, social media channels, magazine, and television programming, SURFER continues to be the most current and reliable source of information to the surf community, reaching more than 22-million active sports enthusiasts. SURFER is published by TEN: The Enthusiast Network. To learn more, visit

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world's premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit .

Media Contact:

Dawn Hamilton
P: 310-295-1189