Ocean Minded Brand Ambassador, Greg Long, Wins The Quiksilver in Memory of Eddie Aikau Surf Contest

WAIMEA BAY, HI – DECEMBER 9, 2009-Ocean Minded Brand Ambassador, Greg Long, 26, became the first Californian to win The Quiksilver in Memory of Eddie Aikau surf contest (aka The Eddie) yesterday at Waimea Bay in Hawaii. With surfing conditions that featured occasional 40 to 50 foot waves, Long won the event with scores from a single heat, which included a perfect 100-point ride.

“It’s such an honor to be apart of The Eddie, due to its unique heritage”, stated Long, who took home $55,000 for his efforts. “It’s a one-of-a-kind event, and I have dreamt of being part of it for quite a long time. Now that it’s over, I can’t find words to describe the feeling of winning the most prestigious big-wave paddle-in contest in the world.”

Long’s performance in the final heat of the day propelled him to first place, beating out past Eddie winner and nine-time ASP World Champion, Kelly Slater, 2000 World Champion Sunny Garcia, and the defending Eddie Aikau Champion, Bruce Irons.

“All of us at Ocean Minded are thrilled for Greg, and extremely proud of this latest accomplishment, which further solidifies his reputation as one of the world’s premier big wave riders”, stated Bob Tanner, the company’s Director of Marketing. “He stopped by the office the day before he left for Hawaii, and you could just see the excitement in his eyes, when he was talking about his invite to The Eddie. We’re very fortunate to have such a gifted, yet extremely humble, person as a Brand Ambassador.”

Greg and his brother Rusty (also known for his prowess in large surf) have been ambassadors for the Ocean Minded brand since 2000 and have a signature sandal, The Long Brothers II, available in stores January 2010. For more information visit www.oceanminded.com

About Ocean Minded:

Be Ocean MindedTM

That simple idea is the foundation of our company. Being 'ocean minded’ and living an 'ocean lifestyle’ begins with the inspiration and allure that the world’s oceans and beaches offer each one of us. The Ocean MindedTM brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure.

Live. Protect. Respect. TM

We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Ocean MindedTM believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this.

Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since 1996, we have been organizing community beach clean-ups around the world, and educating our customers on the importance of leaving their chosen playgrounds in better condition than when they were found.

Our belief that everything eventually ends up in the ocean has led us to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.

These values are the cornerstones of our Brand, and we invite you to Be Ocean MindedTM