OluKai Ho’olaule’a Comes to Kanaha Beach Park this Weekend

OluKai Ho'olaule'a Comes to Kanaha Beach Park this Weekend
OluKai invites locals, visitors and paddlers young and old to Kanaha Beach Park,
Maui for a weekend full of activity

Media Alert — Maui, HI (May 10, 2010) -OluKai's Ho'olaule'a, a celebration of the ocean and cultures that surround it comes to Maui's north shore this weekend. The event will be held at the Lae 'Ula O Kai Canoe Club at Kanaha Beach Park, Maui, May 15th and 16th. OluKai will host OC-1 and Standup Paddleboard races, a luau, sailing canoe rides, games and a free concert by special musical guest, John Cruz.

Elite watermen, waterwomen, and enthusiasts will paddle race the famous Maliko "downwinder" on Maui's North shore. The "downwinder" is a legendary eight-mile stretch of water from Maliko Gulch to the Lae 'Ula O Kai Canoe Club at Kanaha Beach.

A $15,000 prize purse will be shared equally between the men's and women's division of each racing discipline: OC-1 and stand up paddle (SUP). The SUP race begins at 11:00AM on Saturday, May 15th. The OC1 race will launch at 11:00AM on Sunday. Check-in for racers starts at 9:00AM.

Beyond the races, OluKai invites everyone to join for free traditional Hawaiian games, sailing canoe rides and a reasonably priced luau. Saturday evening the celebration continues with a Luau dinner served from 3:00PM-6:00PM. The cost for dinner is included in race registration fee, or available to non-competitors for $10. During dinner there will be a mix of Hula dancing along with two sets of music performed by John Cruz including his all-time Hawaiian classic "Island Style" to the newer favorites including "Eye of the Hurricane."

Who: Paddlers, Locals, Visitors and OluKai

What: OluKai second annual Ho'olaule'a

When: Saturday and Sunday, May 15 from 10AM-6PM, May 16 from 10AM-4PM

Where: Lae 'Ula O Kai Canoe Club at Kanaha Beach Park, Maui

Contact: Kerry Konrady, 949.421.8572 (onsite interview requests and needs)
Lora Bodmer, lora@deep-communications.com (image and b-roll requests)

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About OluKai:
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance.

Video Teaser: 2010 OluKai Ho’olaule’a Ocean Festival from OluKai Premium Footwear on Vimeo.