Orange County, CA (February 4, 2011) –OluKai, manufacturers of premium footwear for the ocean lifestyle, was recognized as the 'Breakthrough Brand of the Year' at the Surf Industry Manufacturers Association (SIMA) Image Awards held last night in Orange County, CA.

"Being recognized by our peers as SIMA’s 'Breakthrough Brand of the Year' is an honor truly embraced throughout the OluKai ‘ohana. It is a testament to our company's unyielding commitment to innovate with authenticity and respect," says Kerry Konrady, OluKai's Director of Marketing. "We are humbled by the brand's strong partnerships with specialty surf retailers, as well as the contributions to our grassroots 'Ohana Giveback Program this early success has provided."

The goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The 'Breakthrough Brand of the Year' award recognizes the small- to mid-size brand that experienced the most standout growth through product development and increased brand recognition and appeal.


About OluKai:
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctly different point of view and deep values. We are committed to building a unique and better class of product that blends ocean heritage with modern performance. As the official footwear brand of the Hawaiian Lifeguard Association, OluKai outfits the 450 lifeguards that protect the oceans of Hawaii. The Surf Industry Manufacturers Association (SIMA) honored OluKai with 'Breakthrough Brand of the Year' in 2011.